A Neuromarketing Look at Integrated Media’s Impact on Your Customers

Grab your lunch and your co-workers and engage with our October Facebook Live event in the comfort of your own office.

Join Elissa Moses of Ipsos and Kristie Henderson from Canada Post as they share ground-breaking findings around Neuromarketing.

In this hour, we will explore the new neuroscience that looks at how direct mail works with digital media in integrated campaigns to optimize consumer attention, emotional engagement and brand recall. Learn how today’s marketers can find new customers and increase the value of existing ones by leveraging physical media with digital marketing channels and the role of sequencing these media.

During this session, we will discover the impact of physical and digital media on consumer’s brains and testing tips for sequencing media based on neuromarketing findings.

About Our Presenters

ELISSA MOSES
CEO, Ipsos Neuro & Behavioural Science Center of Excellence

Elissa leads the development of tools and partnerships with leading Neuro experts. Before joining Ipsos, she was Chief Analytics Officer at EmSense, pioneering Neuro applications to brand understanding, ad testing, package testing and shopper research. Elissa has held management positions at Philips, Grey, DMB&B, BBDO and as Founder & Managing Director at The BrainWaves Group. She is the author of The $100 Billion Allowance; Accessing the Global Teen Market and co-author of ESOMAR’s “36 Questions to Help Commission Neuroscience“. She holds a degree in Human Behavior from the University of Chicago and studied Advertising and Marketing at Northwestern’s Kellogg Graduate School of Management.

KRISTIE HENDERSON
Smartmail Marketing Expert, Canada Post

Kristie has a strong background in sales, business development and marketing. She works with her customers to help develop successful omni-channel marketing campaigns. Leveraging her experience in telecommunications, implementing new programs for channel partners and supporting the expansion of franchise programs, Kristie successfully manages Smartmail marketing support for the Western Canada region.

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CLICK HERE TO VIEW THIS FACEBOOK LIVE ON OCT 24 at 12 NOON MST

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