This event has been tentatively rescheduled to June 25th, 2020.  If you currently are registered and would like a refund please let us know at info@calgarycma.com.  Otherwise, we will continue to keep you registered noting that you will have the option to still cancel at no charge up to one week after we notify you of the new confirmed date in case it no longer works.

Dates will be confirmed and registration re-opened once we receive the all-clear, and we feel the health of our attendees will no longer be at risk.  Please watch this space for future updates.

Building an Engaging Digital Strategy For Better Results

The buyer in 2020 is remarkably different than the one less than 5 years ago. With so much quality information at their fingertips through digital channels, your customers are able to form their own decisions with less interaction with your actual sales team.

This has meant a shift for marketers from not just focusing on the company and the products and services it sells, but also helping their reps in branding themselves as individual company experts.

Join us as we bring you 4 experts speaking on the key essential components in your digital strategy that will get better sales results.

Each expert will be doing a 15-minute presentation as outlined below:

Digital Advertising Tips for Sales Oriented Companies

Jeff Wright
Digital Marketing Leader at Postmedia Network

Jeff began his career at Yellow Pages where he spent over a decade. He began as a Media Account Manager and moved into the role of Senior Manager-Performance Marketing before stepping into the Management role of Media Sales with Postmedia.

How Marketers and Their Salespeople can better communicate their brand through social profiles

Jeff Lancaster
Agency Lead, North America, LinkedIn

Jeff Lancaster is the Head of Agency Partnerships for LinkedIn Canada, helping the world’s biggest agencies and their clients harness the power of LinkedIn’s platform. His breadth of experience spans a 20-year career where he has held key leadership and business development roles at companies such as GroupM, Catalyst, 24/7 Real Media and Rainforest Digital. Jeff is also the Secretary of the Board of Directors for the IAB Canada.

Content strategies to drive expertise and better adoption

John Boote, Manager
Web Marketing at SMART Technologies

John is a Certified Digital Marketer helping Technology and SaaS companies drive growth online. He is Manager of Web Marketing at SMART Technologies Inc. John has been involved in Digital Marketing since 2005 when he set up the first online copyright registration service in the UK. Before moving into Digital Marketing, he had a successful career in Enterprise Software Development, IT Management and IT Consulting roles, working for several Fortune 500 companies.  He has a passion for Digital Marketing and specifically in applying strategic planning to deliver successful marketing outcomes.

John loves travel, enjoys snowboarding and sharing his love of the outdoors with his wife and two boys.  He is also a British sci-fi nerd.

Harnessing technology for better marketing automation and lead nurturing

Peter Bishop
Partner and Conversion Director, ZGM Modern Marketing Partners

Overseeing the product, content and data & insight teams, Peter is ultimately responsible for converting clicks and likes into customers. With over 20 years in the business, he has touched just about everything in digital marketing – starting in the days of letraset and CD burners, to now – where you can literally put a computer in your ear. Peter is a regular judge for digital award shows, heavily involved with local technical universities and has a passion for tech start-ups.

Moderated by:

Marc Binkley
Managing Director & Director of Digital Marketing Strategy, Anstice Communications

Prior to this Marc spent three years as the social media manager for Sport Chek and Atmosphere before progressing to the manager of digital strategy, analytics and paid search. Marc played a pivotal role in furthering the Canadian Tire initiative of digitizing the retail shopping experience, mapping customer journeys, leading real-time marketing campaigns, developing content marketing strategies, initiating the data science program, designing attribution models, media mix tests and linking digital ads to both offline and online sales. His work has been recognized awarded for excellence around the world in multiple categories. Marc is a Board Member at Calgary Marketing Association.

Sponsored by our 2020 Corporate Partners:

PLATINUM PARTNERS

GOLD PARTNERS

Early Bird Pricing:  Save $5 by registering before May 15, 2020