Consider All-Weather Marketing!

The Calgary Marketing Association (CMA) was joined by Diana Luu and Jeff Lancaster of LinkedIn as they shared data-based findings and advice that can help your brand move forward and become stronger during good times and more importantly, during bad times.

If you missed this webinar you missed a presentation full of statistics, solid examples and strong recommendations. Visit our CMA YouTube page and experience the full hour of background and facts plus Question and Answers.

In the meantime, consider the following three guiding principles that the data shows will work for you:

• Strategy:

Yes, Survival Should be your top priority but don’t let your strategy include cutting your advertising budget. Investing in bad times increases long term profitability.

• Creative:

Even though your knee jerk reaction may be to change your creative, data shows that the most successful marketers run the same creative – the success lies in having all-time marketing that beats real-time marketing

• Distribution:

When your first instinct is to pause your media – data shows that marketers who increase media spend in downturns grow up to 4.5 times faster

Ready to find out more? Visit CMA YouTube for recordings of our entire webinar series and for specifics on Effective B2B Growth in a Challenging economy click here!