Over the last 19 years, the Edelman Trust Barometer has detected and documented some of the largest opinion shifts shaping the world.  It looks at the state and dynamic of trust in institutions to predict larger societal, economic and political changes to come. Join Sherida German, VP, Marketing and Brand at Edelman as she walks us through the most recent findings of the 2019 Edelman Trust Barometer and how this not only affects us within our Marketing community, but also…

It’s Starting to Rain and I’m Viewing an ad on my Phone for Designer Rainboots… BUT WHY? As consumers, we see how the patterns of our smartphone ads reflect the patterns of our daily lives. We’ve all heard about and many of us live in the world of data-driven marketing, and we know how the growing quality and quantity of marketing data has led to enormous growth in the technologies that pinpoint customer behaviour. These expanding technological capabilities have created…

The what, why and a little bit about how companies can build their brands around a higher ideal. Building brands around a core purpose is what all the cool kids are doing these days. But what does it actually mean? How do companies leverage purpose not just in the brand and marketing, but across the entire organization? And is it just for feels, or can purpose be a long-term, sustainable business strategy that drives success? Join the Calgary Marketing Association…