Updates, Fun Facts and Kudos for the Calgary Marketing Community
On June 12, 2019, the Calgary Marketing Association presented a Facebook Live hosting Celeste Normington, Head of Sales, Data and Technology Platforms at Pelmorex Corp, dispelling some of the scary myths of how much is known about a user and their data. Celeste shared how to use location, web-based, and weather data to increase the chances that you and your company are putting the right message in the hands of the consumer at the right time.
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A great group of YYC marketing professionals gathered on Wednesday May 29, 2019 at the lovely Hilton Garden Inn Downtown for Calgary CMA’s last lunch & learn before taking the summer off!
The group gathered to hear Christina Beck, Compliance and Enforcement Officer for the CRTC (Canadian Radio-Television and Telecommunications Commission) talk about the rules around Canada’s Do Not Call List (DNCL) and Canada Anti-Spam Legislation (CASL).
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We hear a lot about Agile these days. This new trend is said to be changing company culture, breaking down barriers between departments, replacing outdated marketing plans and most of all pushing to escalate marketing innovation.
On Wednesday, April 24, The Calgary Marketing Association gathered a panel of Calgary based marketers from four different industries, who each perform different roles within their companies. And, each of these companies is at different stages of adapting and exercising Agile Marketing.
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On April 10, 2019, the Calgary Marketing Association presented a Facebook Live hosting Sherida German, VP, Marketing and Brand at Edelman, as she summarized this year’s key findings of Edelman’s 2019 Trust Barometer.
If you aren’t familiar with the Edelman Trust Barometer, for almost 20 years this report has detected and documented some of the largest opinion shifts shaping the planet. Edelman deep dives into the state and dynamics of trust in institutions that in turn predicts larger societal, economic and political changes to come.
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It was Thursday, March 14 and marketers from around the City were gathering in one place for a few reasons… It was the Calgary Marketing Association (CMA) Members Only Reception, followed by an AGM, with a reveal of the new board. And if that’s not enough – the New Brand was on display!Read More
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CMA chatted with Matt Matheson, Marketing Director at Shaw Business to find out what makes B2B (business-to-business) marketing successful. A bit of a sneak preview of what’s in store for the February Power & Panel Hour: B2B Marketing Hacks.
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If you missed our Facebook Live with Nasser Sahlool of DAC Group, you can still watch it below. We had a great discussion about the impact of Voice Search, the importance of integrating it into your marketing strategy and some key points to consider when developing your voice search strategy.
Click here to see the original Facebook Live
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In the era where the word engagement is in every business strategy and is the focal point of many marketing campaigns, why do some managers and CEOs forget that engaged employees are their best asset and are key to business growth.
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The New Central Library, located just east of City Hall in East Village, is 240,000 square feet of functional, flexible and beautifully designed space.
Although almost open for a month now, I finally got the chance to see it with my own eyes while attending the Social School Calgary conference on November 28th. And I must admit, I was blown away!
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It’s that wonderful time of year again when the sleigh bells are jingling, the mulled wine is bubbling, and the Christmas ads begin to play. The holiday season tends to bring out the best in all us, and it is an occasion to celebrate being human, sharing joy and eliciting kindness.
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