Calgary Marketing News - Page 4 of 10 - Calgary Marketing Association

Heartwarming Canadian Ads this Holiday Season

A heat wave is coming this holiday season, it’s Canada’s most heartfelt holiday Ads for 2018! Christmas is almost here, and with it, it brings a bevy of marketing campaigns that warm even the snowiest of hearts. Here we take a look at two of the most heart-warming holiday ads for 2018, made by a few of Canada’s leading brands.

Top Five Takeaway Marketing Trends for 2019

Not even the best of Marketers have a crystal ball to gaze into, and no amount of data can precisely predict our future; But… recently we gathered a few top marketing authorities that offered their predictions on marketing trends for 2019. Moderated by VP Client Strategy of DAC Group, Nasser Sahlool, the panel explored how the ever-changing local, national and international marketing landscape may look in just a few months.

3 Things You Need to Know About Neuromarketing

Elissa Moses of Ipsos and Kristie Henderson from Canada Post shared their ground-breaking findings around Neuromarketing in our November Facebook LIVE series. We explored the new neuroscience that looks at how direct mail works with digital media in integrated campaigns to optimize consumer attention, emotional engagement and brand recall. Here are 3 key take-aways from CMA member, Emily Smith.

The Fundamentals of Leadership

A few weeks ago, I gratefully attended the Art of Leadership Conference on behalf of the Calgary Marketing Association. The Art of Leadership Calgary was a breath of fresh air which took me out of my norm of “busy-ness” and chaos. It was a strong reminder that to be an effective person, let alone leader, I need to focus on the fundamentals of what it takes to be a cognizant, good human being. Sounds simple, but quite often we get so wrapped up in our responsibilities, we’re distracted and on autopilot which does a disservice to the rest of our team.

How To Present Like A Pro

At some point in your career, likely many times over, you will need to deliver a presentation. If you’re a recent grad it might be a short presentation about yourself in a job interview. If you’re a CMO you might be talking to a Board or your President, presenting a transformational business idea. Wherever you are in your marketing career, being able to communicate ideas is critical.

Rising from the Ashes – the new agency model

In April, Blair Enns was the guest speaker at a CMA Luncheon where he shared findings from his latest book Pricing Creativity, A Guide To Profit Beyond The Billable Hour. As a follow-up to that session, Blair shares why he thinks it’s necessary for creative agencies and entrepreneurs to rethink the way they hire talent and seek professional opportunities. In the following post, he makes a case for collaboration over competition and embracing platforms and workspaces that make it easier than ever to operate a lean, agile agency…in his opinion, the agency of the future. Read More

The Impact of Predictive Marketing Automation

Marketers across all industries gathered last week for a sold-out Panel & Power Hour at the Hilton Garden Inn. The topic uniting us? How we, as marketers and business strategists, are adapting to the new age of customer experience. Guest mingled and enjoyed a complimentary beverage from Village Brewery as they discussed the challenges of mastering the customer journey. Some marketers are adopting machine learning technology to understand, anticipate and act on the needs of their prospects. Read More

5 WAYS TO RE-ENERGIZE YOUR MEETING ROOM

Cultivating creativity and generating innovative new ideas often starts with a meeting. But when you walk into the same room over and over, participation and engagement can be hard to inspire. So, before scheduling your next meeting, think about these five (bored)room meeting alternatives that will reenergize the room and get attendees excited to tackle your agenda. Read More

How To Stop Wasting Your Marketing Budget

It was great to have Jake Blumes of Grants International with us to share his case study of how he tracks leads and conversions. You can watch the Facebook Live here:

The New World of Active, Empowered Customers

In today’s world, the customer is more empowered than ever. Customers don’t want to be looked at as passive consumers of products and advertising. Calgary based, Chaordix uses their customer experience solution to turn passive consumers into active brand collaborators. Speaking to David Gardner, VP Marketing for Chaordix, it’s easy to see how customer experience is two-fold in their world. Read More