Updates, Fun Facts and Kudos for the Calgary Marketing Community
The CMA’s, April CASL Luncheon at the Hilton Garden Inn in East Village was again a sold out event. The crowd was buzzing with nervous anticipation as Martin Kratz, Q.C. and Graeme S. Harrison from Bennett Jones LLP began their presentation.
Eyes grew wider and notes books were ready. As all good lawyers, Kratz and Harrison started off with the fine print. Canada’s Anti-Spam Legislation (CASL), is a very complicated topic that shouldn’t be taken lightly. Read More
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In November 2016, the Calgary Marketing Association (CMA) invited me to attend a special cocktail party to get input on the direction that the CMA is headed.
In case you don’t know, the Calgary Marketing Association is the hub for Calgary’s vibrant and growing marketing community. Before my boss David Lui, introduced me to this association, I wasn’t even aware existed. I’ll chalk it up partly to being new to Calgary, but also because of the CMA’s low profile in digital promotion of itself.
Fast forward to January 2017. I was ecstatic when CMA President Cidnee Stephen reached out to me with an invite to join the CMA Board of Directors. It didn’t take me long to say yes!!! Here are some reasons why.
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While the CMO title has traditionally been defined as one that focuses solely on market research, advertising, and brand management, many of today’s CMOs find themselves operating far outside these defined roles. The changing needs and behaviors of consumers are creating a wide range of potential new opportunities for CMOs to play a more central role in moulding an organization’s public persona. Read More
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Kneeland says Calgary’s marketers have to be willing to ask the tough questions and understand today’s consumers, customer and markets. Recent surveys show that there are more businesses going out of business than there are start-ups. Why? Consumers have changed. They want things faster, cheaper and they want quality for their money. In the past when a business faltered, people poured money into advertising, coupons and discount deals. As Kneeland pointed out the Calgary marketing community should be looking at “marketing vs. markdowns.” If people didn’t buy your product or service at regular price, what makes you think they are going to buy it if you tell just more people, slash the price or offer coupons? Kneeland called these traditional responses, “death by discount”. His advice:
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Have you checked your “Happiness ROI” lately?
Whether you’re an employer or employee, you may want to give it a try. It may just improve your business or career.
At the April 2016 CMA luncheon at the Fairmont Palliser, speakers Melodie Creegan and Karen Judge shared their experiences and ideas on happiness and how it enhances business success for both employers and employees alike. Creegan is President and Founder of Mosaic Communications, and Judge is a self-described “Happiness Geek” who aims to help others develop happiness skills through coaching and her website.
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On May 6th, join Ad Rodeo for the annual Anvil Awards, a celebration of creativity and craft, honouring the city’s best in design, advertising, video, and digital.
Get exposed to brilliant ideas, find new marketing partners, connect with old friends, and then bring the inspiration into your business.
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Put business needs ahead of financial gains and, if opening international offices, be sure to maintain your agency’s personality and culture…read more
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He’s been in the hot seat of B.C.’s best-known global company for over two years, but Laurent Potdevin hasn’t had much to say—until now. Read More…
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