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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20170118T113000
DTEND;TZID=America/Edmonton:20170118T130000
DTSTAMP:20260522T054712
CREATED:20160804T181314Z
LAST-MODIFIED:20161223T050536Z
UID:8633-1484739000-1484744400@oldcalgarycma.cidnee.com
SUMMARY:Advertising Isn’t Dead (It’s just woefully overfunded)
DESCRIPTION:Too many businesses are addicted to mass media advertising campaigns and excessive mark downs in an attempt to win over customers. Let Chris Kneeland of Cult Collective LP shine a light on the problems with that approach\, and present viable alternatives. \nWalk away from this presentation with an understanding of how: \n\nBrands should begin to immediately (and perhaps radically) redeploy resources away from awareness-based marketing and start investing in initiatives that actually matter.\nThe most enviable brands in the world foster enormous amounts of customer engagement by focusing on advocacy\, not acquisition.\nMarketer’s Day to Day job descriptions needs to change\, and the CMO needs to claim his/her rightful position of power within the C-suite.\n\n \nAbout Chris Kneeland\n \nChris Kneeland is Cult Collective’s CEO and Head Strategist. His overriding professional passion involves helping brands reimagine new ways of engaging consumers. In particular\, he’s committed to helping clients embrace six marketing principles he’s discovered while working with and studying the most iconic\, “cult-like” brands on the planet. \nChris has held marketing positions at John Deere and The Home Depot. He was also Head of Retail Marketing at RAPP in Dallas TX. He has consulted extensively for brands like Harley Davidson\, Canadian Tire\, Zappos\, Best Buy\, SuperValu Grocery Stores\, and Michael’s Arts & Crafts. Throughout his career he has lobbied for customer advocacy over awareness\, and brand engagement over entertainment. \nChris’ expertise at multi-channel marketing solutions\, particularly in regards to customer relationship management\, employee engagement\, inbound marketing and loyalty marketing\, helps clients not only get customers to buy\, but to buy in. As he is fond of saying\, “Any business can get customers. Great brands have cult followers.” \nChris is a frequent speaker at SouthbySouthwest\, CDX\, Global Shop\, and The Gathering (which he co-founded with his business partner\, Ryan Gill). He holds a Masters of Marketing Communications from Northwestern University and a BA from Brigham Young University. \n  \n
URL:http://oldcalgarycma.cidnee.com/event/advertisting-isnt-dead/
LOCATION:360 225 8TH AVE\, Calgary\, Alberta\, T2P 2W2\, Canada
GEO:51.0454015;-114.0670046
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CATEGORIES:Luncheons
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
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