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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
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DTSTART;TZID=America/Edmonton:20160921T113000
DTEND;TZID=America/Edmonton:20160921T130000
DTSTAMP:20260522T071801
CREATED:20160505T184032Z
LAST-MODIFIED:20160920T181937Z
UID:8366-1474457400-1474462800@oldcalgarycma.cidnee.com
SUMMARY:SOLD OUT - Transforming ATB from a Bank to a Brand We Love
DESCRIPTION:*** SORRY THIS EVENT IS SOLD OUT *** \n \nImage Courtesy Everbrave Branding Group \nWhat happens when you passionately understand and believe in what you stand for\, when everything you do is in harmony with your strategy and when you put the customer at the centre of all? \n….and what happens when you don’t? \nJoin us as Carol Shmygol\, VP of Marketing and Brand at ATB Financial shares ATB”s successful journey to becoming an Alberta brand success story.\n \nAbout Carol Shmygol\nAfter having spent 26 years working with Cossette Communications on iconic brands such as Saturn\, Saab\, “Never Stop. Milk.”\,  PEI Tourism\, Bell Canada\, Lotto 6/49 and Scotiabank\, Carol  Shmygol decided it was time to positively influence a great brand from the inside out.  Seeing most banks perceived as greedy\, risk averse and lacking customer centricity\, Carol made the leap to join ATB in 2013 to help them see the power of  their brand by putting the customer needs at the center of EVERYTHING. \n \n  \nSponsored by: \n \n
URL:http://oldcalgarycma.cidnee.com/event/atb-from-a-bank-to-a-brand/
LOCATION:360 225 8TH AVE\, Calgary\, Alberta\, T2P 2W2\, Canada
GEO:51.0454015;-114.0670046
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CATEGORIES:Luncheons
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
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