Buffet Lunch Included

Pricing Creativity: A Guide to Profit Beyond the Billable Hour is the brand new book from The Win Without Pitching Manifesto author Blair Enns. In this talk, relevant to any creative or marketing professional who sets, negotiates or delivers price, Enns will address the key principles from his book and leave you not only believing that you can charge much more, but showing you how to do it.

“You cannot be an effective pricer if you study pricing alone and eschew some of the complementary skills of selling and negotiating,” says Enns. “Most attempts at value-based pricing in creative firms fail for this reason.” That blended view of pricing, selling and negotiating is what Enns brings to the subject matter, but he is clear that none of these areas is where his true expertise lies. “More than pricing or selling, what I know is the peculiarities of the creative mind that make it difficult for that person to ask to be paid what they are worth.”

Some key points covered include:

• How to get paid for value instead of inputs or outputs
• How to move from 50-page decks to one-page proposals
• How to untether from tracking and selling time
• How to overcome your own mental hurdles to charging more

About Blair Enns

Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder and CEO of Win Without Pitching, the sales training and coaching organization for creative professionals, and the author of two books on selling and pricing for creative professionals. He is the cohost, along with David C. Baker, of 2Bobs, the podcast on creative entrepreneurship.

Blair lectures throughout the world and has spoken to dozens of conferences and organizations on five continents.

Sponsored by: