The what, why and a little bit about how companies can build their brands around a higher ideal.

Building brands around a core purpose is what all the cool kids are doing these days. But what does it actually mean? How do companies leverage purpose not just in the brand and marketing, but across the entire organization? And is it just for feels, or can purpose be a long-term, sustainable business strategy that drives success?

Join the Calgary Marketing Association and Dan King of ZGM as he shares his perspective and experience on what, why and how to build a truly purpose-driven brand.

GRAB YOUR LUNCH and YOUR COLLEAGUES and Join Us on November 14th for this FACEBOOK LIVE.

A little bit about Dan…

Dan King, President & Partner, ZGM Modern Marketing Partners

Dan is President and Partner one of Western Canada’s largest independent integrated marketing firms.

With over 20 years of industry experience, including the last 15 years at ZGM, Dan leads the Brand strategy work at ZGM while ensuring the team delivers exceptional, quality work across all disciplines. He has developed brand strategy and execution for clients like RBC, MNP, Husky Energy, Yukon Tourism and Canadian Pacific Railway on a national level, and worked locally to bring brand purpose to organizations such as the City of Edmonton, Western Canada Lottery Corporation, AGLC and ALCANNA

His creative work has been recognized at the One Show, Communication Arts, Applied Arts and the Marketing Awards. He is a member of the Entrepreneurs Organization, sits on several not-for-profit and for-profit boards and represents ZGM in the Trans-Canada Advertising Agency Network.

Want to watch today’s Facebook Live?  Click here – https://www.facebook.com/CalgaryMarketingAssociation/videos/1318904444955583/ or watch below