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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20170921T113000
DTEND;TZID=UTC+0:20170921T130000
DTSTAMP:20260522T034942
CREATED:20170530T192332Z
LAST-MODIFIED:20170916T002620Z
UID:10423-1505993400-1505998800@oldcalgarycma.cidnee.com
SUMMARY:Building Brands in Today’s Complex Marketing Landscape
DESCRIPTION:Sorry!  This Event Is Now Sold Out\n  \nThe craft of marketing is rapidly changing.  Declining influence of traditional media\, the rise of mobile and social media as brand-building platforms\, ‘big data’ and rapidly changing\, digitally native consumers require different thinking\, different approaches and different skills. \nJoin Uwe Stueckmann\, SVP Marketing at Loblaw Companies Limited\, as he discusses \n\nMarketing in a digital era that makes emotional connections\nThe new marketer: Skills required to succeed in today’s environment\nAnd Loblaw’s mission: Live Life Well\n\n  \nAbout Uwe Stueckmann\nUwe is responsible for the Marketing function at Loblaw Companies Ltd\, Canada’s largest retailer. In his capacity\, he oversees the building of some of Canada’s favorite retail brands – including Shoppers Drug Mart\, Loblaws\, Provigo\, Maxi\, No Frills\, and Real Canadian Superstore; as well as Canada’s most iconic and largest packaged goods brands in President’s Choice and Life. \nPrior to joining Loblaw in 2009\, Uwe worked for a collection of blue-chip companies like Lowe’s\, Shoppers Drug Mart\, Loyalty One\, Petro-Canada and BMW in progressively senior marketing roles and gained first-hand experience with some of Canada’s most prolific loyalty programs like Petro-Points\, Air Miles\, Shoppers Optimum and PC Plus. \n  \n  \nSponsored by:\n \n  \n  \n  \n  \n  \nSave \nSave \nSave \nSave \nSave \nSave \nSave \n
URL:http://oldcalgarycma.cidnee.com/event/building-brands/
LOCATION:711 4th Street S.E.\, Calgary\, Alberta\, T2G 1N3\, Canada
GEO:51.0459539;-114.0539003
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=711 4th Street S.E. Calgary Alberta T2G 1N3 Canada;X-APPLE-RADIUS=500;X-TITLE=711 4th Street S.E.:geo:-114.0539003,51.0459539
CATEGORIES:Luncheons
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
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