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PRODID:-//Calgary Marketing Association - ECPv4.6.21//NONSGML v1.0//EN
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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20200505T120000
DTEND;TZID=UTC+0:20200505T130000
DTSTAMP:20260406T003508
CREATED:20200422T221922Z
LAST-MODIFIED:20200501T004857Z
UID:16111-1588680000-1588683600@oldcalgarycma.cidnee.com
SUMMARY:Effective B2B Growth in a Challenging Economy - ONLINE EVENT
DESCRIPTION:Register here\nRecover more quickly and grow faster over the next decade. Join Jeff Lancaster and Diana Luu of LinkedIn as they share empirical evidence that makes the case for more balanced marketing and why brand building matters even more in these current tough times. \nDuring this session\, you will be walked through the “5 principles of growth in marketing” necessary to get your company back to growth: \n\nInvest in share of voice\nBalance brand and activation\nExpand your customer base\nMaximize mental availability\nHarness the power of creativity.\n\nAbout Our Presenters\nJeff Lancaster\nAgency Lead\, North America at LinkedIn\n \nJeff Lancaster is the Head of Agency Partnerships for LinkedIn Canada\, helping the world’s biggest agencies and their clients harness the power of LinkedIn’s platform. His breadth of experience spans a 20-year career where he has held key leadership and business development roles at companies such as GroupM\, Catalyst\, 24/7 Real Media and Rainforest Digital. Jeff is also the Secretary of the Board of Directors for the IAB Canada. \n  \nDiana Luu\nHead of Marketing Solutions Canada & Business Services North America at LinkedIn \nDiana Luu is the Head of LinkedIn’s Marketing Solutions Business for the Canadian Market and Business Services in the US. In her role\, she oversees the teams’ responsible for building the strategic plan and partnerships to help raise awareness of and drive revenue for LinkedIn and its customers. Outside of LinkedIn\, Diana is the Co-Founder of The M2T Collective where she along with her Co-Founders work to change the Media\, Marketing and Technology industries for the better through their most powerful asset – talent.  Prior to joining LinkedIn\, Diana held various Marketing\, Finance and Sales roles at Bell Media and Verizon Media\, formally AOL. \n  \nSponsored by our 2020 Corporate Partners:\nPLATINUM PARTNERS\n \n  \n  \n  \n  \n\nGOLD PARTNERS\n \n \n
URL:http://oldcalgarycma.cidnee.com/event/covid-19-effective-b2b-marketing/
CATEGORIES:Online Event
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
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