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PRODID:-//Calgary Marketing Association - ECPv4.6.21//NONSGML v1.0//EN
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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20190926T163000
DTEND;TZID=UTC+0:20190926T190000
DTSTAMP:20261003T000456
CREATED:20190711T183440Z
LAST-MODIFIED:20190808T193506Z
UID:15023-1569515400-1569524400@oldcalgarycma.cidnee.com
SUMMARY:Harness THAT Data!
DESCRIPTION:Appies and Complimentary Beer Included\nTargeting your Campaigns and Increasing your ROMI with Data Driven Marketing!\nWhen 162 senior executives were asked about data-driven marketing… “64% of survey respondents “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy” \nBut… What is Data Driven Marketing and Why is it So Important? \nIn a time of rampant data collection\, how do we make the best use of the knowledge we gather to create exceptional CX while delivering to the bottom line?  How do we gather and use The Right information that will help to create increasingly targeted campaigns which deliver a better ROMI? \nJoin our panel of experts as they share data-driven marketing strategies and experiences that play a crucial role in establishing extremely robust and very targeted marketing campaigns. \nFrom this panel you will learn: \n\nExamples of different types of data and how they can be applied to organizations of all sizes and types.\nWhat success marketers are DOING with all that data.\nReal life data-driving marketing success stories – and maybe a couple of failures too!\n\nPanel Members\n  \nCameron Sullivan\, Director of Strategy & Sales – LoKnow \nCameron Sullivan is the Director of Strategy and Sales for LoKnow\, a marketing-tech firm specializing in hyper-targeted media\, data harvesting and audience creation. Using LoKnow’s proprietary data collection technology\, Cameron takes pride in interpreting data from coast-to-coast to build the ideal audience for clients like Tommy Gun’s Barbershop\, Co-op and Salvation Army. Together with the LoKnow team\, he sifts through terabytes of data to find key insights for the creation and optimization of digital campaigns. LoKnow’s campaigns drive measurable success\, empower clients to achieve their business objectives and understand how their target markets interact with the real world. \n  \n \nDenise Gohl-Eacrett\, Director\, Brand & Customer Experience at Fountain Tire  \nAs Director\, Brand and Customer Experience\, Denise is responsible for consumer communications from awareness through to long-term customer relationships across 160 stores in Canada. Her team uses data to influence store planning and acquisition\, design highly-targeted marketing campaigns and continually refine the customer experience to deliver on the company’s brand promise: “We’re on this road together.”  Since joining Fountain Tire in 2012\, Denise has leveraged data-driven marketing strategies to creatively bring the company’s brand to life. \nPrior to joining Fountain Tire\, Denise led marketing for a national industrial machinery company. She holds a Bachelor of Business Administration with a specialization in marketing and management from the University of British Columbia and The Leader’s Discipline™ certification from the Roy Group. \n  \n \nMichael Roberts\, Sales Director\, Customer Experience at Adobe \nMike has an 18-year career leading and executing with high-performance sales teams in the technology and consulting space.  Mike joined Adobe 2 years ago and is focused on partnering with some of the greatest brands on the planet to drive digital transformation through leveraging Adobe’s best in class Marketing Cloud Technology. Mike is focused on developing the Energy and Utilities spaces along with the other sectors in Western Canada with a primary focus on Alberta. \nHe and his family have just moved back to Calgary\, and he is excited to get Adobe far more connected in the Alberta sector to support the exciting experience-driven marketing initiatives out here. \n  \n \nMorgan Melnyk\, Marketing Manager MNP \nMorgan manages the marketing strategy for MNP\, the largest insolvency firm in Canada\, which provides both consumer insolvency and corporate recovery services in 17 regions.  Morgan believes that a holistic marketing strategy based on research\, analysis\, optimization and ultimately accountability is fundamental to achieving (and exceeding) your business objectives. \nFor nearly 10 years\, he has worked in Calgary developing marketing strategies and feasibility studies for a variety of industries\, including professional services\, technology\, energy\, retail and environmental. Most notably\, Morgan has helped MNP to significantly increase their consumer insolvency market share across Canada as well as overseeing market expansions in Eastern Canada. \n  \n \nPatty Gibson\, Digital Marketing Manager Husky Energy (Retail) \nPatty Gibson is the Digital Marketing Manager for Husky’s Retail business\, responsible for creating high-impact digital and mobile marketing strategy and programs. Patty has most recently been responsible for the vision\, project leadership and marketing execution for the myHusky App – Husky’s first consumer-facing mobile app\, launched in 2018. \nShe has worked in digital marketing for over 15 years in industries ranging from an e-commerce startup to non-profit to the energy industry. Patty understands the critical nature of data-driven marketing gained from her increasingly complex roles in social\, communications\, and B2C marketing strategies. \n  \n \nClare Forster\, Director\, Content Strategy DAC – MODERATOR \nClare oversees the global Content Strategy practice at DAC – a leading digital performance agency. Her days are spent floating between analytics\, consumer insights and creative thinking to help brands craft long-term content strategies that solve complex business problems.  Prior to DAC\, Clare worked at large digital and creative advertising agencies including Match Marketing Group\, Publicis\, McCann and Isobar\, where she led integrated content strategies for clients including Rogers\, CBC Sports\, PepsiCo\, West Jet\, Nestle\, LG\, Air Miles\, Absolut Vodka\, Home Depot\, Canada Post and more. \nHer work has been recognized by the Marketing Media Innovation Awards\, winning a Gold MIA for best in consumer engagement for Absolut Vodka. \nSponsored by:\n                             \n          Title Sponsor                                                               Beer Sponsor \n  \n
URL:http://oldcalgarycma.cidnee.com/event/data-driven-marketing/
LOCATION:711 4th Street S.E.\, Calgary\, Alberta\, T2G 1N3\, Canada
GEO:51.0459539;-114.0539003
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=711 4th Street S.E. Calgary Alberta T2G 1N3 Canada;X-APPLE-RADIUS=500;X-TITLE=711 4th Street S.E.:geo:-114.0539003,51.0459539
CATEGORIES:Panel & Power Hour
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
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