A recent study conducted by AdAge for DAC Group, uncovers how locally-targeted digital campaigns can drive ROI. The study also indicates only one third of marketers believe they’re successfully integrating all the necessary elements of locally targeted digital campaigns, so where’s the disconnect? Join Nasser Sahlool and David Lui from Mark’s for a conversation about the opportunities and challenges for marketers looking to engage consumers on a local level.

Agenda

7:30 am –  Networking, Continental Breakfast and Coffee

8:00 am – Opening remarks and overview of The Power of Local: Tools and Tactics That Work, original research by DAC Group and Advertising Age.

8:30-9:30 am – Q&A and Discussion: Nasser Sahlool VP Client Strategy at DAC Group and David Lui, VP Marketing at Mark’s

Speaker Details

Nasser Sahlool is VP Client Strategy at DAC Group. Leveraging his expertise in digital marketing, local and mobile conversion, performance optimization and benchmarking, he leads a team of strategists and researchers to design and implement high performing programs that connect buyers and sellers at exactly the right moment. Nasser is a frequent speaker, having presented at such digital forums as Cannes Lions, AdAge Brand Summit, Google Engage, SMX and eMetrics. He has also led sessions for both the American and Canadian Marketing Associations.

David Lui is the Vice President of Marketing for Mark’s at Canadian Tire Corporation and has over 25 years’ experience in the retail industry.

As an industry thought leader, David is passionate about the ever-changing retail market, supporting the needs of marketers and retailers, and has been recognized through multiple business awards for his excellence in the field.  David currently leads a team of marketing professionals to expand Mark’s identity through the development and implementation of innovative brand, digital, ecommerce and marketing strategies.

Company Description

DAC Group is one of the largest independent digital marketing agencies in North America, with a growing international footprint in the US, Canada and Europe. It specializes in the localization of campaigns, creative, content and calls to action and uses strategic insight, performance marketing, proprietary technology and digital strategy to drive business results.