Appies and Complimentary Beer Included

The New Rules of Staying Ahead of the Competition and on Top of Your Game

With the local economy still in a slump, constant digital transformation and the ongoing demand to provide an exceptional customer experience, marketing departments need to be agile!  But what does that really mean? This new trend is transforming company culture, breaking down the barriers between job descriptions, doing away with outdated marketing plans and most of all escalating marketing innovation.

The question isn’t whether you should be adopting an agile approach, rather to what extent and how? Join our diverse and experienced panel of marketers, who live in and succeed in this environment.

From this Panel you will take away:

• What are the characteristics and benefits of an agile marketing environment
• What’s needed to implement this approach within your organization
• What are some examples of technology to analyze, implement, measure effectiveness and adapt
• Some real-life examples of how this approach has succeeded for others.

Panel Members

Marc Binkley- Director of Digital and Strategy – Anstice Communications

Prior to Anstice, Marc spent three years as the social media manager for Sport Chek and Atmosphere before progressing to the manager of digital strategy, analytics and paid search. Marc played a pivotal role in furthering the Canadian Tire initiative of digitizing the retail shopping experience, mapping customer journeys, leading real-time marketing campaigns, developing content marketing strategies, initiating the data science program, designing attribution models, media mix tests and linking digital ads to both offline and online sales. His work has been recognized awarded for excellence around the world in multiple categories.

Marney St. John – Director, Digital & Brand at Travel Alberta

Marney joined Travel Alberta in 2005 as Marketing Manager-North America. She moved into the area of Brand experience, then Digital Platforms and is now the Director of Digital and Insights. In her current role, Marney uses her strategic and analytic thinking to deliver engaging digital experiences and business intelligence to drive growth. In the fast-paced and ever changing environment that Travel Alberta moves in, Innovation and Agility is Marney’s middle name!

Ryan Hall – VP Marketing & Communications, Bordeaux Properties

Ryan is an experienced marketing executive with an award-winning multi-platform career spanning 18 years. He has acquired a deep understanding of all facets of real estate and new home development, winning multiple BILD Calgary Region marketing excellence awards, including two-time Marketing Campaign of The Year and Two-Time Community of the Year.  A professional graphic designer and journalist by trade, his expertise is dedicated to building brands with resilience and value while also building community spirit, community service and partnerships.

Sona Khosla – Vice President of Marketing – Benevity

Sona Khosla is VP Marketing at Benevity, Inc., the global leader in corporate social responsibility and employee engagement software. With over 15 years of experience in marketing, Sona is passionate about helping companies and their people become a force for social good. At Benevity, she’s busy keeping her pulse on the data, trends and dynamics shaping our industry. By providing these insights and best practices, Sona helps some of the world’s most iconic brands promote and grow their programs to create purpose-driven, inclusive cultures where everyone can belong.

Gisele Danis – MODERATOR

Gisele is a marketing and brand strategy executive with over 20 years dedicated to enhancing and growing business reputation and results.  Her experience is extensive, working in both the public and private sector with industries like Tourism, Lifestyle, Home Development and with company brands such as Brookfield, The Walt Disney Company, Destination Canada, Tourism Calgary and most recently the Olympics.  Gisele began her career as a TV Broadcast Journalist working for both the CBC, CTV and CHUM TV. Gisele’s experience is extensive in leading cross-functional teams and projects providing strategic guidance, customer analysis and insights and recommendations to lead to business opportunities and increased profitability.

Sponsored by:

                             
          Title Sponsor                                                               Beer Sponsor