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As your organization navigates and responds to the fast-evolving COVID-19 situation, maintaining the trust of key internal and external stakeholders is more important than ever.

Edelman’s special report on Trust provides valuable insights into global concerns, including where people are looking for information, and who they trust to deliver it.

About Our Presenter

Sherida German
VP, Marketing and Brand Western Canada

With over 15 years’ in marketing and communications, Sherida has experience in building and managing high-achieving teams, developing strategic marketing and communications plans, and delivering results on-time and on budget.  Sherida began her career in Toronto at Atlantis Broadcasting where she worked on several world-class brands including HGTV, Food Network, National Geographic and BBC Canada. She moved to Calgary in 2013 as Director of Marketing for Shaw.

Sherida is currently the VP, Marketing and Brand in the Calgary office at Edelman.  She leads many national accounts including Shell Canada and BASF, as well as local accounts such as the Calgary Zoo and the Calgary Public Library.

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