Over the last 19 years, the Edelman Trust Barometer has detected and documented some of the largest opinion shifts shaping the world.  It looks at the state and dynamic of trust in institutions to predict larger societal, economic and political changes to come.

Join Sherida German, VP, Marketing and Brand at Edelman as she walks us through the most recent findings of the 2019 Edelman Trust Barometer and how this not only affects us within our Marketing community, but also personally, professionally and even globally.

About Sherida German

With over 15 years’ in marketing and communications, Sherida has experience in building and managing high-achieving teams, developing strategic marketing and communications plans, and delivering results on-time and on budget.

Sherida began her career in Toronto at Atlantis Broadcasting where she worked on several world-class brands including HGTV, Food Network, National Geographic and BBC Canada. She moved to Calgary in 2013 as Director of Marketing for Shaw.

Sherida is currently the VP, Marketing and Brand in the Calgary office at Edelman.  She leads many national accounts including Shell Canada and BASF, as well as local accounts such as the Calgary Zoo and the Calgary Public Library.

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