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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20180516T120000
DTEND;TZID=UTC+0:20180516T130000
DTSTAMP:20260412T085409
CREATED:20180210T213800Z
LAST-MODIFIED:20180426T161318Z
UID:11790-1526472000-1526475600@oldcalgarycma.cidnee.com
SUMMARY:Going for Gold: How the Canadian Olympic Team catered to the rise of the mobile\, digital fan
DESCRIPTION:\nGrab your lunch and engage with our May Facebook Live event in the comfort of your own office.\nJoin Georgia Sapounas from the Canadian Olympic Committee as she shares how the Canadian Olympic Team became globally recognized as the leading National Olympic Committee in digital consumer marketing. \n  \nThrough this case-study\, we will examine the following: \n\nThe most impactful projects and areas within digital that the team undertakes.\nHow Team Canada creates personalized connections with their fans through the Canadian Olympic Club\, extending the engagement window with their consumers to year-round.\nHow consumer profile data and social engagement valuation impacts their roadmap and decision making.\n\nAbout Georgia Sapounas\n\nDIRECTOR\,DIGITAL -CANADIAN OLYMPIC COMMITTEE\nGeorgia leads the digital team at the Canadian Olympic Committee and is responsible for the fan experience across all digital and social properties. Her portfolio includes Team Canada’s digital content\, properties\, analytics\, innovation projects and platform partnerships. Her and her team saw exponential growth and engagement within all Canadian Olympic Team channels during Sochi 2014\, Rio 2016 and Pyeong Chang 2018. \n In her former life\, she competed on Canada’s National Team for eight years and skated her way to a world bronze medal. Now\, she spends her time staring at a tiny screen\, travelling and being one of the Blue Jays’ biggest supporters. \nSponsored By\n \n  \n  \n  \nIF YOU WOULD LIKE TO BE SENT A REMINDER PRIOR TO THIS FACEBOOK LIVE PRESENTATION\, PLEASE RSVP BELOW \n  \n
URL:http://oldcalgarycma.cidnee.com/event/going-gold-canadian-olympic-team-catered-rise-mobile-digital-fan/
CATEGORIES:Facebook Live
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
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