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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20180124T071500
DTEND;TZID=America/Edmonton:20180124T083000
DTSTAMP:20260804T150439
CREATED:20180110T231723Z
LAST-MODIFIED:20180110T232041Z
UID:11514-1516778100-1516782600@oldcalgarycma.cidnee.com
SUMMARY:Haskayne Hour | Are you on the right side of the cultural moment?
DESCRIPTION:In an increasingly partisan and socially connected world\, it is no longer enough to stay silently on the sidelines. People are expecting brands to take an active role in cultural\, social and political moments. Yet\, speaking up and speaking out can be fraught with risks and challenges. What can companies do to respond to these cultural moments as part of their marketing? \nAbout the speakers:\nScott Hughes\, Vice President\, Insight and Planning\, Critical Mass\nWith a passion for all things digital and nearly two decades of advertising\, communications and strategic planning experience\, Scott has played a key role in driving digital strategy and customer experience for some of the biggest brands in the world. Scott’s educational background in business\, technology and research provides him with a unique ability to pull together actionable insights from trends\, analytics and customer research to help clients continue to improve their digital plans and lead innovative thinking. Scott has worked across numerous industry verticals and brands including Mercedes-Benz\, Nissan\, Infinity\, AT&T\, GoDaddy\, Adidas\, Sunglass Hut and Clorox to name a few. \nScott Radford\, Associate Dean\, Teaching and Learning\, Haskayne School of Business\nScott joined the faculty in 2007 after completing his PhD at the University of Missouri. His research interests include product design and innovation\, environmental sustainability\, consumer culture theory and consumer responses to celebrity death – how fear appeal and mortality salience in advertising influences behaviour. Scott teaches courses in marketing management\, marketing communication and digital marketing at the BComm\, MBA\, EMBA and PhD levels. He is also engaged in executive education as the Academic Director of the Rozsa Arts Management Program and teaches in the Business Essentials program. \nWednesday\, January 24\, 2018\n7:15 – 8:30 a.m.\nUniversity of Calgary Downtown Campus\n906 – 8th Avenue SW\nBreakfast buffet\n$35 \nClick here to register \n
URL:http://oldcalgarycma.cidnee.com/event/haskayne-hour-right-side-cultural-moment/
LOCATION:906 8 Avenue SW\, Calgary\, Alberta\, T2P 1H9\, Canada
GEO:51.0463643;-114.0820734
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CATEGORIES:Community Event
ATTACH;FMTTYPE=image/jpeg:http://oldcalgarycma.cidnee.com/wp-content/uploads/18_ADR_HaskayneHour_CED_ad.jpg
ORGANIZER;CN="Haskayne%20School%20of%20Business":MAILTO:haskaynehour@haskayne.ucalgary.ca
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