Grab your lunch and engage with our first FREE Facebook Live event of 2018 in the comfort of your own office.

Customers begin their online decision-making process by forming impressions of your product, brand or service from multiple touchpoints, long before they’re actively shopping. They’re using search engines on PC, tablet and mobile, reading review sites, getting social network inputs – and you need to be right there with them. The traditional purchase funnel is dead!  Bing’s Sarah Drimmie will walk you through the new circular journey, showing you how to keep your marketing efforts on a steady beat throughout that cycle. Learn how to make your business top-of-mind  even when customers aren’t thinking about your brand.

Sarah will help you:

• See keywords in a new light
• Ensure your ads are being triggered at the right time, by the right audience
• Create copy that converts
• Identify creative ways to use Ad Extensions to dominate SERP

About Sarah Drimmie

Sarah Drimmie is a Senior Account Executive with Bing in Toronto where she helps clients expand their search marketing reach and improve their return on investment. She collaborates with businesses so they find success on Microsoft’s  Bing Network which now powers 1 in 3 PC searches and offers access to an exclusive audience of 17M unique searchers across Canada.

She has 10 years of experience in the Digital Marketing with specialties including pay per click/ search engine marketing, account strategy, account management, display marketing solutions, new business development, custom content solutions, digital flyer distribution, group buying and excellent customer service.

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