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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20170614T180000
DTEND;TZID=UTC+0:20170614T210000
DTSTAMP:20260522T063656
CREATED:20170524T172327Z
LAST-MODIFIED:20170530T193842Z
UID:10413-1497463200-1497474000@oldcalgarycma.cidnee.com
SUMMARY:Leading With IMPACT
DESCRIPTION:What do you get when you jam pack a group of experts in marketing\, communications\, corporate culture and finance into one room? An opportunity for serious IMPACT on your business. \nIf you’re sick of feeling stuck\, aren’t afraid to shake things up\, and are willing to break away from the status quo in order to move your business forward\, this is the event for you. \nWhat You’ll Discover…\nA deeper understanding of what’s been limiting your success\, and what to do about it\nHow your corporate culture is contributing to your success (or lack thereof)\nWhat big brands are doing to create IMPACT (& you’re not)\nThe power of understanding your numbers\nWhy data should drive decision making\nThe tools and techniques required to manage reputation in a complex media environment\nHow to develop a strategic approach to your business and a clear plan of action \nWho Should Attend?\nLeaders at all levels: vice presidents\, directors\, managers\, supervisors\, team leaders and project managers \nSpeakers\nLisa Genovese\, Bottomline Marketing\nLisa has uncanny ability to produce innovative strategies that create impactful results for her clients. After studying how the big brands make great strides with their marketing\, Lisa has a developed a proven strategy to help mid- to large-sized companies capture their corner of the marketplace. Together with her team\, Lisa uses that innovative approach\, and engages in full collaboration with her clients\, to efficiently develop and implement customized\, stand-out strategies for each one. \nAndrea Jones\, Bottomline Marketing\nAndrea Jones is the COO(L) at BottomLine Marketing and the author of two books. She has more than 20 years of experience in business management\, sales\, training\, leadership development and marketing. She loves to explore the psychology behind consumer behavior to create strong marketing strategies for the businesses she works with. She has delivered numerous interactive workshops and talks for audiences in Canada and is the strategic mind behind many successful marketing campaigns. \nKathryn Kolaczek\, Alchemy Communications\nAs the founder and editor of The Mompreneur Magazine\, a national publication built for entrepreneurial women\, Kathryn earned her social media and PR stripes as the company’s CEO and used PR as the main marketing tool to grow the magazine and develop the company’s online communication and social media strategy. Communications expert Kathryn Kolaczek specializes in business and product launches\, digital marketing strategy\, PR\, brand integration\, and crisis management. \nShane Wallace\, Culture Smith\nShane Wallace is the founder & CEO of CultureSmith Inc.\, an innovative and disruptive Employee Engagement firm based in Calgary\, Alberta. A 17 year veteran of the Professional Recruitment industry\, Shane launched his first firm in 2005 after spending 6 years as a Director of a multi-national Fortune 100 Recruitment Firm.\nAs the leader of a rapidly growing enterprise\, tackling employee engagement was a daily challenge. In setting his mind to solving this issue for himself\, Shane soon realized that he had created a highly impactful model that was delivering amazing results. After “lending” the methodology to a number of his key recruitment clients\, the demand for this service built almost overnight and CultureSmith Inc. was born.\nShane now spends his time tackling the engagement issue on behalf of others. Teaching the four core concepts of Alignment\, Assessment\, Attraction and Activation\, he helps companies leverage all about them that is unique\, creating solutions that allow them to find prosperity in even the most challenging market conditions. \nMichael Pickard\, Richardson GMP\nMichael Pickard has more than a decade of experience advising affluent business owners\, executives and medical professionals and their extended families. A former entrepreneur who operated his own contracting business\, Michael has a passion for helping people to make smart money moves. \nWith patience and discipline\, Michael takes a long-term approach to managing wealth\, mixing high-quality\, dividend-paying securities to provide income for today while generating growth to fund tomorrow’s aspirations. His customized asset allocations also include highly-rated fixed income instruments and wisely-managed funds. As a Partner at Richardson GMP\, he is free to choose from a virtually unlimited universe of investments to serve his clients’ needs objectively. \nMichael holds his Certified Financial Planner and Chartered Investment Manager designations. \nGET SOCIAL: Join the conversation using our hashtag #LeadingWithImpactYYC \n
URL:http://oldcalgarycma.cidnee.com/event/leading-with-impact/
LOCATION:1025 10 Street SE\,  Calgary\, Alberta\, T2G 0S8
GEO:51.0417218;-114.0383194
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CATEGORIES:Community Event
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
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