It’s Starting to Rain and I’m Viewing an ad on my Phone for Designer Rainboots… BUT WHY?

As consumers, we see how the patterns of our smartphone ads reflect the patterns of our daily lives. We’ve all heard about and many of us live in the world of data-driven marketing, and we know how the growing quality and quantity of marketing data has led to enormous growth in the technologies that pinpoint customer behaviour. These expanding technological capabilities have created a personalization of almost every aspect of the customer experience.

Data-driven information gathering and decision-making are taking questions like who, when, and where, and making the answers almost immediately actionable. But how reliable is the data and once you as a marketer have it, how do you use it to your greatest advantage?

GRAB YOUR LUNCH and YOUR COLLEAGUES and Join Us on June 12 for a FACEBOOK LIVE.

Meet Celeste Normington of Pelmorex Corp, a Canadian Company that has become the leader in unified-cross platform and location-based data. Celeste will take us on a journey from the humble beginnings of when there was no data, through the years and layers of sophisticated intelligence gathering and share examples of how Pelmorex developed and refined their geo-segmentation capabilities to tell a captivating consumer story.

It’s Free! Just RSVP below and we’ll send you a reminder with a link on the day!

About Celeste Normington

Head of Sales, Data and Technology Platforms at Pelmorex Corp.

Celeste loves how data is changing the face of marketing. She has been a leader in the digital marketing arena for the past 12 years, embracing innovation via digital advertising, mobile marketing and big data strategies at companies like Olive Media and La Presse. As the Head of Data, Sales & Technology Platforms for Pelmorex Data Solutions, Celeste has passionately worked to promote the benefits and dispel the myths surrounding location data. She is a firm believer that sound data drives smarter marketing decisions in both digital and traditional spaces, and has played an integral role in the Pelmorex transformation to a data powerhouse in the Canadian market.

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