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Earlier this month, Anstice Communications surveyed Canadians to understand how our current crisis has affected them and how it will change them going forward. These findings suggest a need to change the way we communicate with our markets even after restrictions are lifted.

Join Dr. Mark Szabo as he walks you through their findings, and learn how different demographics are responding differently to the crisis, and the need to shift our marketing to a more compassionate and “back to basics” approach.

About Our Presenter

Dr. Mark Szabo, MBA, JD, PHD
Dir. Insights & Engagement, Anstice Communications

Dr. Szabo helps clients create growth by delivering meaning. He focuses on human insight research and stakeholder engagement in complex conflicts. He finds when you focus on meaning instead of persuasion, amazing things happen: Clients are able to help customers live their own values, connect with them longer, create new ways to serve them, bring them closer into the strategy process, navigate complex conflicts and issues, and align their internal teams better. Dr. Szabo has a BA in economics, MBA in marketing, JD in corporate law, and a PhD in environmental design. He works out of Vancouver and Calgary.

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