ONLINE EVENT

One of the largest sectors affected by the shutdowns during COVID-19 has been retail. The closure of brick and mortar locations meant a rapid shift by many including changes to supply chain, contactless pickup, ecommerce and delivery.

With shops soon now being allowed to re-open, the retail industry is facing a new normal. This brings a new set of challenges for marketers including defining new product mixes and changes to their omnichannel strategy. While marketers will start strategizing by looking at changes to customer behaviour and their customer base, there is another invaluable piece to the puzzle and that is to look at things from a product perspective.

Join David Ian Gray of DIG360, a specialist in retail strategy as he presents on the transformation of the retail product. David will:
• baseline us with Pre COVID-19 big trends and how these have accelerated through COVID-19
• look at a range of scenarios either in in play or possible
• share how we can seize opportunities while proactively conducting risk assessments
• put in place mitigation plans for the worst-case scenario

About Our Presenter

David Ian Gray
Founder & Strategist, DIG360 Consulting Ltd.

David is the Founder and Principal of DIG360, a highly respected Canadian retail and DTC advisory headquartered in Vancouver. With a 29-year background in finance, market research, strategic planning and sustainability, David Ian Gray has worked with a variety of leading organizations to foster better decisions and navigate complex issues in times of change. Combining fact-based counsel with his unique thinking, David works with executive teams to navigate complex issues and roadmap their transformation. A particular focus is on customer strategy and improving customer centricity as a lever for healthy growth. He also engages with landlord, tech innovators and others to better serve and support a healthy retail ecosystem.

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