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PRODID:-//Calgary Marketing Association - ECPv4.6.21//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20170915T083000
DTEND;TZID=UTC+0:20170915T113000
DTSTAMP:20260406T005338
CREATED:20170912T220143Z
LAST-MODIFIED:20170912T220339Z
UID:10919-1505464200-1505475000@oldcalgarycma.cidnee.com
SUMMARY:Return on Marketing Investment
DESCRIPTION:How to Measure\, Track & Calculate ROMI\nMarketing your business can be expensive!\nWould you like to know if your investment is working?\nNow you can. \nAs business leaders\, we want to know the ROI of our marketing and advertising efforts. But do we know what numbers to collect and how to calculate ROMI? \nJeff Nelson will share with you all he has learned (and more!) By the end of this session you will know the following: \n\nDesign your Marketing Metrics Architecture\nDefine the key levels of your Customer Acquisition Funnel\nWhere to get the measures (data)\nHow to calculate conversion metrics (ratios)\nHow to calculate costs per each level of the funnel\nHow to calculate ROMI\nWhat the Key Performance Metrics are for your Marketing Metrics System\nHow to create and analyze your Marketing Statements\n\nWith this FREE workshop\, you will receive your own Mx3 account and a 3 month trial on the Mx3 Metrics System. \nThis is a great opportunity to learn more about how to grow your business with Mx3 Metrics Software! \n
URL:http://oldcalgarycma.cidnee.com/event/return-marketing-investment-measure-track-calculate/2017-09-15/
LOCATION:3553 31 St NW - Boardroom 2/3\, Calgary\, T2L 2K7\, Canada
CATEGORIES:Community Event
ATTACH;FMTTYPE=image/png:http://oldcalgarycma.cidnee.com/wp-content/uploads/Funnel-6.png
ORGANIZER;CN="Mx3%20Metrics%2FAnduro%20Marketing":MAILTO:jeff@anduro.com
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