BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Calgary Marketing Association - ECPv4.6.21//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20170315T113000
DTEND;TZID=America/Edmonton:20170315T130000
DTSTAMP:20260409T135435
CREATED:20161221T203439Z
LAST-MODIFIED:20170314T145351Z
UID:9140-1489577400-1489582800@oldcalgarycma.cidnee.com
SUMMARY:ROMI or No ROMI?  That Is The Question
DESCRIPTION:**** Sorry\, this event is sold out ****\n  \n \nAs a marketer\, are you constantly challenged to prove the return of your marketing investment (ROMI). \nJoin Jeff Nelson\, President of Anduro Marketing\, and the man behind Mx3Metrics as he outlines and demonstrates a cutting edge way to measure and calculate marketing metrics – including ROMI. \nWalk away from this presentation with a deep understanding of: \n\nThe difference between customer acquisition funnel levels\, marketing channels and KPIs\nThe difference between a measure and a metric\nHow to properly calculate Return on Marketing Investment (ROMI)\n\n \nAbout Jeff Nelson\nJeff Nelson is the president of Anduro Marketing and a founding partner of Mx3 Metrics. \nJeff has a Master of Business Administration degree and a Bachelor of Arts degree.  Jeff’s career encompasses 20 years in digital marketing.  He has taught many business and marketing courses at the University of Calgary\, SAIT Polytechnic and Mount Royal University. \nJeff’s clients include companies like Dell\, Intel\, Thomson-Reuters\, H&R Block\, SAIT Polytechnic and many others. \nFun Fact: He was born in Kampala\, Uganda and speaks fluent Swahili \n  \nSponsored by: \n \n\n
URL:http://oldcalgarycma.cidnee.com/event/romi-or-no-romi/
LOCATION:711 4th Street S.E.\, Calgary\, Alberta\, T2G 1N3\, Canada
GEO:51.0459539;-114.0539003
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=711 4th Street S.E. Calgary Alberta T2G 1N3 Canada;X-APPLE-RADIUS=500;X-TITLE=711 4th Street S.E.:geo:-114.0539003,51.0459539
CATEGORIES:Luncheons
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
END:VEVENT
END:VCALENDAR