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PRODID:-//Calgary Marketing Association - ECPv4.6.21//NONSGML v1.0//EN
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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20181128T080000
DTEND;TZID=UTC+0:20181128T160000
DTSTAMP:20260409T155312
CREATED:20181031T194829Z
LAST-MODIFIED:20181105T190706Z
UID:13338-1543392000-1543420800@oldcalgarycma.cidnee.com
SUMMARY:Social School Calgary
DESCRIPTION:Social School Calgary will feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics\, and all the tactics\, insights and ideas you could possibly need to take your business to incredible new heights in 2019 and beyond. \nThroughout this full day of learning and launching\, we’ll be joined by live experts from all walks of life\, ready to share their wins\, losses and secrets of modern marketing success. Get ready to hear from a game-changing lineup of Alberta’s most notable innovators and entrepreneurs who are not just influencing their industries\, but disrupting them top to bottom. \n———– \n5:00-7:00pm\, Tuesday\, Nov. 27 – REGISTRATION & SOCIAL SCHOOL CALGARY KICK-OFF PARTY\nSwing by our swanky new Campus in Inglewood for an epic conference kick-off bash with plenty of treats\, drinks and surprises. Pick up your welcome kit\, mingle with your marketing cohorts and get ready for an unforgettable event the following day! *Please note this is an optional component of the conference\, and if you can’t make it\, you are very welcome to check-in and pick up your pass the following morning onsite instead. Pre-party location: Social School Campus – #200\, 1321 9th Ave. SE\, Calgary \n8:00-9:00am\, Wednesday\, Nov. 28 – REGISTRATION & MORNING COFFEE MINGLE\nGrab your event pass\, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action. Location of registration and the remainder of the day: New Central Library\, 8th Ave. SE\, Calgary \n9:00-9:40am – MASTERCLASS: Social & Digital Marketing Strategy\nPresented by Kelly Doody\, The Social School – Prepare to learn about the marketing that matters in 2019\, discover the tactics and tools that are winning from organic posts to paid reach\, identify standout opportunities for your business\, content and campaigns\, and optimize your marketing efforts for maximum ROI in the year ahead. \n9:40-10:15am – MASTERCLASS: Killer Content\nPresented by Jaimie Love\, The Social School – Gain imperative insight into the essential components of today’s most compelling written and visual content\, from still photography to live video\, animations and beyond\, and how to weave captivating campaigns into your annual calendar\, monthly themes and day-to-day posts. \n10:15-10:30am – CONNECTION BREAK\nRefill your coffee\, refresh your feed\, high-five your neighbour\, and get ready for more mad learns. \n10:30-11:00am – SOCIAL STUDIES: Instagram for Business\nPresented by Lizzie MacNeill\, Later – Identify how to build a world-class Instagram feed\, where to snap and source stunning images for your specific business\, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Bonus learns: Instagram Stories\, Live broadcasts\, algorithm hacks and highest-performing content types. \n11:00-11:30am – LEARNING LAB: Email Marketing\nPresented by Roger Kingkade\, Offcourse Golf – Prepare to hear unbridled\, road-tested advice on the best campaign building\, prospect nurturing\, triggered sequencing and email automation practices around. \n11:30am-12:00pm – SOCIAL STUDIES: Facebook for Business\nPresented by Chantal Crockatt\, Gal Friday – Discover which Facebook content far outperforms the rest\, the top tools for promotion and amplification of your posts\, how to affordably boost your content to custom audiences\, and the most effective ways to drive actions and conversions using Facebook Business Manager. \n12:00-1:00pm – LUNCH BREAK\nDuck out for a bite and see you back at 1pm\, or stick around and catch our live guests at the breakout Q&A table of your choice! \n1:00-1:30pm – MASTERCLASS: Social Media Scheduling\, Automation & Data-Driven Insights\nPresented by Jenelle Peterson\, CMA – Discover today’s top social media scheduling tools\, understand how to selectively automate your posts on Facebook\, Instagram\, Twitter and LinkedIn for maximum audience engagement and ROI\, how and where planned vs. live content comes into play\, and most importantly\, how to measure\, analyze and optimize it all. \n1:30-2:00pm – LEARNING LAB: SEO Voice Optimization\nPresented by Adam Volk\, Critical Mass – It is estimated that by 2020\, as much as 50% of all searches will be done on voice. You’ll walk away from this workshop with easily implementable tips on how to optimize for Alexa\, Google Home and beyond\, how to rank for voice search both organically and in your paid ads\, and with some long overdue clarity on what you can do right away – with or without a ton of SEO knowledge – to rise up the ranks and get found in search. \n2:00-2:15pm – TOOL BREAK: Reputation Management\nPresented by Press + Post – Discover Press + Post’s tried and tested top 5 tools for managing\, measuring and monitoring online reviews\, comments and conversation\, and own your positive online reputation in an authentic\, meaningful and scalable way. \n2:15-2:30pm – THE ROUNDUP: Best of 2018 Campaigns\, Content & Case Studies\nGet ready for a can’t miss rundown of the world-class content and cutting-edge brands big and small that captivated our imaginations alongside our clicks\, conversations and conversions over the past year\, and how and where you can infuse the same creativity into your own modern marketing efforts. \n2:30-2:55pm – BREAKOUT BREAK: Brand Yourself\nMix and mingle with your fellow conference attendees while conceiving of your head-turning\, business building tagline\, intro statement and elevator pitch through a game-changing guided exercise. \n2:55-3:15pm – TOOL BREAK: Marketing Tools & Tech Showcase\nPresented by Leon Denenfeld\, Axia – Learn Leon’s top recommends for hardware\, software\, apps and beyond\, so you can plan\, shoot\, post and leverage the most shared\, valuable\, and high-converting content in the modern marketing landscape\, end the trial and error\, and immediately up your game. \n3:15-3:50pm – FOUNDERS FIRESIDE: Brand Personality\nPrepare to hear from a crop of Calgary’s most successful entrepreneurs\, and learn how to bring out the human in your business and the heart\, soul and personality behind your brand\, and end the day with a high on human connection. \n3:50-4:00pm – THE RALLY: Ten Takeaways\nPresented by Kelly Doody and Jaimie Love\, The Social School – A rapid-fire summary of our favourite tips\, tools\, tactics and go-forward ideas\, ripe for implementation and activation in your own business\, no matter your budget\, resources or realm. Ready\, set\, go! \n
URL:http://oldcalgarycma.cidnee.com/event/social-school-calgary/
LOCATION:8 Ave. SE\, Calgary
CATEGORIES:Community Event
ATTACH;FMTTYPE=image/png:http://oldcalgarycma.cidnee.com/wp-content/uploads/Social-School-Calgary.png
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