If you are an entrepreneur or business owner, you will benefit from this free talk. Lynn Smith is a communications and marketing expert with over 20 years of experience both in Canada and internationally across more than 15 countries.

In this presentation, Lynn shares how organizations that take the time to discover their purpose, vision, mission and values – their internal stories – succeed more than those that do not. She will also share details on how to discover these; the difference between these stories and your company brand; and how to build a detailed and effective marketing plan that clearly addresses the 4 Ps of marketing (product, price, promotion and placement).