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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
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DTSTART;TZID=UTC+0:20190925T170000
DTEND;TZID=UTC+0:20190925T190000
DTSTAMP:20260522T064033
CREATED:20190828T185236Z
LAST-MODIFIED:20190828T185838Z
UID:15087-1569430800-1569438000@oldcalgarycma.cidnee.com
SUMMARY:The Real Value of a Voice of Customer Program
DESCRIPTION:CXPA Calgary Network is proud to host their Fall Customer Experience event for customer experience practitioners\, marketing professionals\, or anyone with an interest in understanding what customer experience (CX) is and why they should care about it. The event will be a panel discussion followed by a Q&A with participants from both the agency side and client side. \n5:00pm – Arrival / Networking (light refreshments served)\n5:30pm – Panel Starts\n6:30pm – Networking\n7:00 pm – Close \nDescription:\nAccording to an article by Harvard Business Review\, only 11% of customer impacting decisions are backed with data insights. A fact which suggests that the majority of decisions are based on guesswork or\, at best\, intuition. For some organizations this intuition is driven by real closeness to the customer\, but for the majority it is based on what people think the customer wants and\, in today’s rapidly changing consumer world\, that is a dangerous place to be.\nWhat do customers need\, want and value?\nHow can they be served better?\nHow can insight be harnessed to achieve a superior competitive position?\nThese are some of the questions we hear companies grappling with which can be answered with an effective Voice of Customer program. \nThe best meaningful definition for VoC is: a system/process for collecting customer feedback across multiple touchpoints then putting that feedback in the hands of decision makers to drive continuous improvements to your product or service. In this event we will explore the real value in the VOC programs\, Transforming the Voice of Customer: Turning insights into Action. Going beyond just simple customer feedback. \nSpeakers:\nKristine Neil\, Partner\, Stone-Olafson\nKelly Steward\, Leader\, Marketing\, Fly Swoop\nHeather Ilsley\, Vice-President Client Services\, Vovia\nUmer Asif\, Global CX Innovation Manager\, Shell \nSponsored by: Stone-Olafson \n
URL:http://oldcalgarycma.cidnee.com/event/the-real-value-of-a-voice-of-customer-program/
LOCATION:805 10 Ave SW\, Suite 500\, Calgary\, T2R 0B4\, Canada
CATEGORIES:Community Event
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