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PRODID:-//Calgary Marketing Association - ECPv4.6.21//NONSGML v1.0//EN
CALSCALE:GREGORIAN
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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20200407T120000
DTEND;TZID=UTC+0:20200407T130000
DTSTAMP:20260406T003125
CREATED:20200401T160741Z
LAST-MODIFIED:20200401T160928Z
UID:16053-1586260800-1586264400@oldcalgarycma.cidnee.com
SUMMARY:Consumer Habits - Understanding the NEW Data - ONLINE EVENT
DESCRIPTION:Register here\nHow to refine your media buy now that consumer habits have shifted\nWith consumer habits shifting\, the media landscape is adapting. Join the Calgary Marketing Association as we welcome Vovia experts\, Cassandra Beitel\, Media Director & Stacey McIntyre\, VP Media for a high-level overview on how COVID-19 is affecting consumer and audience behaviour across offline and online channels. Learn how to leverage your own data to make sure you’re reaching your audience on the right channels. Cassandra and Stacey will share trends in shifting media consumption\, any restrictions on advertising that channels have put into place and how businesses can adapt and move forward. \nAbout Our Presenters\nStacey McIntyre\nVP Media\, Vovia \nStacey has over 25 years of experience in strategic media planning\, media negotiations and execution\, media budget management\, and media financials management. Originally from Toronto\, Stacey has managed client media budgets of more than $45 million annually and has worked on some of the country’s largest brands including Coca-Cola\, Scotiabank\, VISA Canada\, Chrysler Canada\, and General Motors \n  \n \nCassandra Beitel\, Media Director\, Vovia  \nCassandra has 10 years in the media and research industries\, spanning broadcast measurement\, integrated media planning and negotiations\, digital strategy\, and executions and budget management. She has experience on nearly every side of the media world\, from measurement to vendor\, agency and client\, bringing a unique perspective to media strategies. \n  \nSponsored by our 2020 Corporate Partners:\nPLATINUM PARTNERS\n \n  \n  \n  \n  \n\nGOLD PARTNERS\n \n \n
URL:http://oldcalgarycma.cidnee.com/event/understanding-the-new-data/
LOCATION:Calgary\, Alberta\, Canada
CATEGORIES:Online Event
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
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