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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20190118T120000
DTEND;TZID=UTC+0:20190118T130000
DTSTAMP:20260617T074148
CREATED:20180924T222540Z
LAST-MODIFIED:20190114T175623Z
UID:13006-1547812800-1547816400@oldcalgarycma.cidnee.com
SUMMARY:Facebook Live: How Voice Is Changing Everything
DESCRIPTION:The Revolution will be Vocalized:  How Voice Is Changing Everything\nGrab your lunch and your co-workers and engage with this FREE Facebook Live event in the comfort of your own office.\nWithin the next year and a half\, there will be over 1.6 billion digital assistants in use. The revolution is not coming – it’s already here. More than any other type of search\, voice demands a localization of marketing messages – according to Search Engine Watch\, mobile voice search is three times more likely to be focused on local queries. \nJoin DAC’s VP-Client Strategy\, Nasser Sahlool\, for a discussion on how the rise of voice has changed the digital landscape – and how brands can leverage this to enrich the customer experience throughout the journey to purchase. \nIn this special Facebook Live Event we will explore: \n\nThe state of voice search today – and where its heading next\nHow your brand can prepare to leverage voice to enhance the customer experience\nThe key principles of voice search success:\n\nOptimizing local data and content\nEngaging audiences and encouraging user-generated content\nCreating conversational content\nBuilding Skills for Alexa and Actions for Google\n\n\n\nIs your brand ready to capitalize on this huge shift in customer expectation and experience? \nAbout Our Presenter\nNasser Sahlool\nVP\, Client Strategy\, DAC Group \nNasser Sahlool is responsible for steering digital strategy for DAC clients. Leveraging his expertise in digital marketing\, local and mobile conversion\, performance optimization and benchmarking\, he leads a team of strategists and researchers to design and implement high performing programs that connect buyers and sellers at exactly the right moment. Nasser is a frequent speaker\, having presented at such digital forums as Cannes Lions\, AdAge Brand Summit and Google Engage. He has also led sessions for both the American and Canadian Marketing Associations. \nSponsored by\n \n  \nClick Here To Set Your Reminder and To Join Us LIVE on the 18th at Noon MST \n  \n
URL:http://oldcalgarycma.cidnee.com/event/voice-search/
LOCATION:Calgary\, Alberta\, Canada
GEO:51.0486151;-114.0708459
CATEGORIES:Facebook Live
ORGANIZER;CN="Calgary%20Marketing%20Association":MAILTO:events@calgarycma.com
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