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X-WR-CALNAME:Calgary Marketing Association
X-ORIGINAL-URL:http://oldcalgarycma.cidnee.com
X-WR-CALDESC:Events for Calgary Marketing Association
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DTSTART;TZID=UTC+0:20200212T090000
DTEND;TZID=UTC+0:20200212T100000
DTSTAMP:20260522T061720
CREATED:20200205T180755Z
LAST-MODIFIED:20200205T180755Z
UID:15807-1581498000-1581501600@oldcalgarycma.cidnee.com
SUMMARY:Why Brand and Performance Marketing Will Have to Come Closer Together in 2020
DESCRIPTION:Why Brand and Performance Marketing Will Have to Come Closer Together in 2020\nLIVE WEBINAR | FEBRUARY 12 @ 11AM EST \nMarketing organizations have historically split advertising budgets between two primary objectives: driving brand awareness and driving direct response. But 2020 will force marketers to re-evaluate this traditional approach. The walled gardens will increase in number and height\, new channels and ad formats will emerge as big players\, and the economy may face a downturn. \nJoin DAC’s VP of Client Strategy\, Nasser Sahlool and guest speaker\, Forrester Analyst Collin Colburn\, as they discuss marketing predictions for 2020\, how these predictions will impact the balance between brand and performance marketing\, and showcase real-life examples of how companies have successfully aligned their strategies to find harmony between brand and performance marketing. \nAttendees of this webinar will: \nGain insight to key marketing predictions for 2020 and how they will bring brand and performance marketing closer together\nSee real examples of how companies have been successfully aligning their brands and performance marketing tactics\nLearn actionable measures marketers can take to get ahead of big changes \n
URL:http://oldcalgarycma.cidnee.com/event/why-brand-and-performance-marketing-will-have-to-come-closer-together-in-2020/
CATEGORIES:Community Event
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