
February 2020
Why Brand and Performance Marketing Will Have to Come Closer Together in 2020
Why Brand and Performance Marketing Will Have to Come Closer Together in 2020 LIVE WEBINAR | FEBRUARY 12 @ 11AM EST Marketing organizations have historically split advertising budgets between two primary objectives: driving brand awareness and driving direct response. But 2020 will force marketers to re-evaluate this traditional approach. The walled gardens will increase in number and height, new channels and ad formats will emerge as big players, and the economy may face a downturn. Join DAC's VP of Client…
Find out more »CANNES LIONS FESTIVAL OF CREATIVITY SCREENING – In Support of NABS
nabs Brings the Reels Back to Calgary! On February 13, 2020, at cSpace King Edward join us for the industry event of the year! Each year the communications industry including: advertising, public relations, media, production, and public and private communicators come together to support nabs, network and of course enjoy the Cannes Lions Reel. The Calgary screening of the Cannes Lions is an opportunity to rub elbows with clients and colleagues, and to enjoy a screening of the best TV commercials…
Find out more »Student Speed Mentoring
Meet industry professionals from local agencies and media in a structured format that allows you to learn more about individual roles and how they work together to make advertising happen. Gain valuable insight on your future career in advertising and have a great time while doing it! There will be a chance to mingle and network afterwards, and as we all know the power of a personal network is invaluable. You don't need to be a student to attend. Date:…
Find out more »March 2020
MarTech Mornings – the right message, the right channels, the right time
The Conference Board of Canada expects oil-sands production to increase by an average of 4.2 percent a year for the next five years. Alberta is also seeing some movement on energy infrastructure projects. It’s a good sign that the provincial economy may start to see a turnaround this year. However, unemployment is sitting at around 7 percent, and there are challenges ahead. How should brands in the province be leveraging technology to market their products and services? What marketing channels…
Find out more »Command & Conquer
Command & Conquer is designed to equip business owners with the tactics they need to build and execute strategic plans that will help them find their story, acquire new leads, and scale their businesses. Cost: Business Owner $1997 / Additional Team Member $497, to register and for more information, please visit: https://measurablegenius.com/lp/command-conquer/
Find out more »MRU Marketing Society Networking Breakfast
On Thursday, March 12, Lincoln Park Room will be filled with dozens of marketing professionals ready to talk to YOU! Our panel of marketers will come from a variety of backgrounds and work in various industries, giving you the opportunity to learn about a number of career paths. Join us from 8:30am - 10am for a morning filled with lively discussing and the opportunity to ask questions from our industry experts. The event is FREE for MRU Marketing Society Members…
Find out more »2020 Anvils Judges Talk
Join us for an open panel discussion with the Judges. The doors open at 5, each of the judges will present some of their ground breaking work with the insights behind them. After that we will open the panel to a Q&A so come ready to grill them with your best questions. There'll be appetizers and a cash bar. This years Judges are: Collin Douma / Head of Strategy, TAXI NYC Collin started in 1995 as a digital creative interface…
Find out more »Find your TRUE Value
Discover how to find your true value. About this Event t’s the customer who decides your value, not you. The building block of any marketing plan is knowing your customer. It’s virtually impossible to craft a marketing plan of any kind without visualizing someone who would not only use your product or service, but who wants your product or service. But does that actually mean you know what your customers want? Don’t answer yes so quickly. Join our President, Lisa…
Find out more »Rocky Mountain Summit 2020
The 2020 Rocky Mountain Summit will focus on conversion rate optimization (CRO). Don’t miss out on your opportunity to learn from world-leading conversion rate optimization and digital marketing experts. Leave with practical, actionable tips, tricks and best practices from Twitter Canada, Unbounce, Swoop Airlines, CIPR Communications, Carmella Consulting and many more so you can get started optimizing your conversion rates! We have an amazing roster of hosts for our specialized break out sessions, panels and individual sessions.
Find out more »WEBINAR: How to Use Google Listings as a Vital Communication Tool During a Crisis
Google My Business (GMB) listings could prove to be a priceless local communication tool during the COVID-19 pandemic. Join DAC's Director of Local Optimization on Thursday, March 26 to learn which fields and features are applicable to your business—and how you can use them to engage your local audiences in their time of need. About the Presenter Kyle Harris - Director of Local Optimization, DAC With over a decade of digital marketing experience, Kyle has helped hundreds of brands find…
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