November 2016
How Virtual Reality is Changing the Face of Marketing
There is no denying that Virtual Reality is hot and here to stay! Now is the time to start developing experiences that your audience will embrace and remember. Education, Healthcare, Oil and Gas, Tourism, Retail, and really every industry you can think of can take advantage of this technology. Join Jeff Bradshaw President and Matt Wright, Chief Experience Officer of MAMMOTH VR as they share with you: A better understanding of Virtual Reality and how this technology works A glimpse…
Find out more »January 2017
Advertising Isn’t Dead (It’s just woefully overfunded)
Too many businesses are addicted to mass media advertising campaigns and excessive mark downs in an attempt to win over customers. Let Chris Kneeland of Cult Collective LP shine a light on the problems with that approach, and present viable alternatives. Walk away from this presentation with an understanding of how: Brands should begin to immediately (and perhaps radically) redeploy resources away from awareness-based marketing and start investing in initiatives that actually matter. The most enviable brands in the world foster enormous amounts of customer…
Find out more »March 2017
ROMI or No ROMI? That Is The Question
**** Sorry, this event is sold out **** As a marketer, are you constantly challenged to prove the return of your marketing investment (ROMI). Join Jeff Nelson, President of Anduro Marketing, and the man behind Mx3Metrics as he outlines and demonstrates a cutting edge way to measure and calculate marketing metrics - including ROMI. Walk away from this presentation with a deep understanding of: The difference between customer acquisition funnel levels, marketing channels and KPIs The difference between a measure and…
Find out more »April 2017
CASL & Private Right of Action
Up to now CASL has not caused to much of an uproar to email marketing except to blatant spammers. Important changes are taking place on July 1st of this year and they could most certainly have a more severe impact on your emailing and SMS communications. Join local CASL expert Martin Kratz of Bennett Jones LLP as he walks us through the changes to CASL and how we can limit our liability under Canada's Anti-spam law. Mr. Kratz will: Offer a quick refresher…
Find out more »September 2017
Building Brands in Today’s Complex Marketing Landscape
Sorry! This Event Is Now Sold Out The craft of marketing is rapidly changing. Declining influence of traditional media, the rise of mobile and social media as brand-building platforms, ‘big data’ and rapidly changing, digitally native consumers require different thinking, different approaches and different skills. Join Uwe Stueckmann, SVP Marketing at Loblaw Companies Limited, as he discusses Marketing in a digital era that makes emotional connections The new marketer: Skills required to succeed in today’s environment And Loblaw’s mission:…
Find out more »November 2017
Multi-Level Marketing More Than Just The “Cute Factor”
Come enjoy lunch, networking and some marketing know-how at the Calgary Zoo! With Lessons Learned from Canada 150 and the Land of the Lemurs, join the Calgary Zoo's: Adrienne Buhr, who works with a small but mighty marketing team and Larissa Mark who manages communications as they walk us through their multi-leveled marketing campaign that must address not only the “Cute Factor” of the Pandas, but the message of conservation and the challenges of exploitation vs education around endangered species. Entrance to…
Find out more »Multi-Level Marketing More Than Just The “Cute Factor” Copy Copy
Come enjoy lunch, networking and some marketing know-how at the Calgary Zoo! With Lessons Learned from Canada 150 and the Land of the Lemurs, join the Calgary Zoo's: Adrienne Buhr, who works with a small but mighty marketing team and Larissa Mark who manages communications as they walk us through their multi-leveled marketing campaign that must address not only the “Cute Factor” of the Pandas, but the message of conservation and the challenges of exploitation vs education around endangered species. Entrance to…
Find out more »Multi-Level Marketing More Than Just The “Cute Factor” Copy Copy
Come enjoy lunch, networking and some marketing know-how at the Calgary Zoo! With Lessons Learned from Canada 150 and the Land of the Lemurs, join the Calgary Zoo's: Adrienne Buhr, who works with a small but mighty marketing team and Larissa Mark who manages communications as they walk us through their multi-leveled marketing campaign that must address not only the “Cute Factor” of the Pandas, but the message of conservation and the challenges of exploitation vs education around endangered species. Entrance to…
Find out more »May 2018
Blair Enns – Pricing Creativity – Profit Beyond the Billable Hour
Buffet Lunch Included Pricing Creativity: A Guide to Profit Beyond the Billable Hour is the brand new book from The Win Without Pitching Manifesto author Blair Enns. In this talk, relevant to any creative or marketing professional who sets, negotiates or delivers price, Enns will address the key principles from his book and leave you not only believing that you can charge much more, but showing you how to do it. “You cannot be an effective pricer if you study…
Find out more »May 2019
How CASL and UTR Compliant Are You?
Buffet Lunch Included By now, you know the basic rules behind Canada’s Unsolicited Telecommunications Rules (UTR) that govern Canada’s Do Not Call List (DNCL) and on Canada’s Anti-Spam Legislation (CASL). Yet daily the CRTC, who enforces Canada’s telecommunications, is dealing with companies that aren’t compliant. Let’s face it, the rules can appear so intricate, that you could indeed be vulnerable. Join subject matter expert Christina Beck as she shares the common missteps the CRTC is finding with UTR Compliance, typical…
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