Register here As your organization navigates and responds to the fast-evolving COVID-19 situation, maintaining the trust of key internal and external stakeholders is more important than ever. Edelman’s special report on Trust provides valuable insights into global concerns, including where people are looking for information, and who they trust to deliver it. About Our Presenter Sherida German VP, Marketing and Brand Western Canada With over 15 years’ in marketing and communications, Sherida has experience in building and managing high-achieving teams,…

Register here How to refine your media buy now that consumer habits have shifted With consumer habits shifting, the media landscape is adapting. Join the Calgary Marketing Association as we welcome Vovia experts, Cassandra Beitel, Media Director & Stacey McIntyre, VP Media for a high-level overview on how COVID-19 is affecting consumer and audience behaviour across offline and online channels. Learn how to leverage your own data to make sure you're reaching your audience on the right channels. Cassandra and…

Register here It's said that necessity is the mother of all invention. And right now, invention and reinvention aren't just key to maintaining our customer relationships, they're mandatory. In this webinar Dan King, President of ZGM Modern Marketing Partners will share how both local and international companies are finding unique and purpose-driven ways to connect with their customers. Through the discussion, he'll offer strategies for your business to explore to help navigate through the uncharted waters towards long-term customers loyalty.…

Register here It’s time to bring the marketing conversation back home to Alberta. How might we, as Alberta brands and marketing professionals, effectively sustain our businesses, support our customers and build brand equity during the current environment? Join John Pieri, Vice President of Marketing, Brand for ATB as he shares his insights and the journey his team has been on in its drive to support customers and Albertans with meaningful ways to help during this COVID-19 environment. John will share…

Register here Earlier this month, Anstice Communications surveyed Canadians to understand how our current crisis has affected them and how it will change them going forward. These findings suggest a need to change the way we communicate with our markets even after restrictions are lifted. Join Dr. Mark Szabo as he walks you through their findings, and learn how different demographics are responding differently to the crisis, and the need to shift our marketing to a more compassionate and “back…

Register here Recover more quickly and grow faster over the next decade. Join Jeff Lancaster and Diana Luu of LinkedIn as they share empirical evidence that makes the case for more balanced marketing and why brand building matters even more in these current tough times. During this session, you will be walked through the "5 principles of growth in marketing" necessary to get your company back to growth: Invest in share of voice Balance brand and activation Expand your customer…

Register here Transforming your business is a complex recipe at the best of times - add a pandemic and things change quickly. If you ever wondered how it feels to change a tire on a race car mid race… Join Penney McTaggart Cowan, VP Marketing & Member Experiences and Sage Pullen McIntosh, Communications Director, as they walk us through and provide insights and lessons learned (and are still being learned) on how Calgary Co-op is navigating change during this "new…

ONLINE EVENT One of the largest sectors affected by the shutdowns during COVID-19 has been retail. The closure of brick and mortar locations meant a rapid shift by many including changes to supply chain, contactless pickup, ecommerce and delivery. With shops soon now being allowed to re-open, the retail industry is facing a new normal. This brings a new set of challenges for marketers including defining new product mixes and changes to their omnichannel strategy. While marketers will start strategizing…