August 2018
Stop Discounting or Lowering Your Prices. Own Your Market Instead!
In this FREE 2-hour workshop you’ll learn how to: Make small, consistent changes in your business that will have a HUGE impact on sales & revenue Apply the key fundamentals that are CRITICAL (but very often overlooked) to create marketing that WORKS Avoid the traps that the VAST MAJORITY of business owners fall into, that keeps them STUCK & STRUGGLING Tweak what you’re probably already doing, to ensure a significant POSITIVE return on ALL of your marketing dollars Identify which…
Find out more »September 2018
Enhancing The Customer Experience
Buffet Dinner and Complimentary Village Brewery Beer Included Customer experience (CX) encompasses the quality of all the interactions a consumer has with a company, in its entirety, and remains one of the hottest topics in marketing. In a recent Gartner survey of CX Marketers, “more than two-thirds said that their companies compete on the basis of CX.” Gartner expects this to rise to 81 percent by 2019! If we know that CX should be a top priority, why is it…
Find out more »Welcome to Better Results
Join us for a free event that will show you how to improve your marketing results by using advanced data targeting in the physical and digital world. Where people live says a lot about who they are. Their address sheds light on their lifestyle, potential interests and actual buying behaviour. Combining that insight with direct mail allows marketers to better influence their audience. What will you learn from our experts? How to generate better results for all your campaigns, including…
Find out more »October 2018
Free Networking: MEET THE CMA BOARD
If you are looking for an affordable night out and a chance to mix and mingle with your peers this is FOR YOU! Join us - The Calgary Marketing Association Board of Directors along with your fellow Calgary marketers for an informal night to just exchange ideas, have a few laughs and connect with your peers. This is a FREE event but we do need you to RSVP below to gauge numbers. Take this unique opportunity to connect with each other…
Find out more »Facebook Live: Getting Inside Your Head
A Neuromarketing Look at Integrated Media’s Impact on Your Customers Grab your lunch and your co-workers and engage with our October Facebook Live event in the comfort of your own office. Join Elissa Moses of Ipsos and Kristie Henderson from Canada Post as they share ground-breaking findings around Neuromarketing. In this hour, we will explore the new neuroscience that looks at how direct mail works with digital media in integrated campaigns to optimize consumer attention, emotional engagement and brand recall. Learn how…
Find out more »November 2018
Marketing Trends For 2019
Buffet Dinner and a Complimentary Wild Rose Beer Included 2019 is around the corner! With the world of marketing changing so quickly, are you wondering what the future has in store for trends, fads and marketing fans? Will chatbots become a standard practice of doing business? Will Facebook Live and other video formats be a must have for all companies? Will we finally figure out what the role of marketing is in our CX Strategy? Of course, not even the…
Find out more »Social School Calgary
Social School Calgary will feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics, and all the tactics, insights and ideas you could possibly need to take your business to incredible new heights in 2019 and beyond. Throughout this full day of learning and launching, we’ll be joined by live experts from all walks of life, ready to share their wins, losses and secrets of modern marketing success. Get ready to hear from…
Find out more »Networking Event: ANNUAL HOLIDAY PARTY
If you are looking for an affordable night out and a chance to mix and mingle with your peers this is FOR YOU! Join us at State & Main on 8th Ave and raise a glass to bring in the start of the Holiday season! Hang out with some of our CMA Board members, and catch up with your Calgary Marketing friends and colleagues! Space is limited and we SOLD OUT our last networking night, so don’t be disappointed… Book now! Only…
Find out more »December 2018
THE SOCIAL CLUB WORKSHOPS – Virtual Reality
Rewind to 2014 where Mark Zuckerberg’s Facebook acquired Oculus VR technology for $2 billion. One lightning fast year later, 360 videos are a prominent feature for Facebook and YouTube, and 5 million Google Cardboard headsets are shipped around the world. It was officially official: virtual reality was relevant to not only tech incubators and investors, but industry, marketers and social media. As virtual reality continues to rage on with developments in devices, apps, recording technology and marketing campaigns, the medium…
Find out more »Cannes Lions Calgary Screening
Join us for the industry event of the year! The Calgary screening of the Cannes Lions is an opportunity to rub elbows with clients and colleagues, and to enjoy a screening of the best TV commercials produced in the last year from around the world. Celebrate and be inspired by the creativity that permeates the world of communications - the 2018 Cannes Lions Reel will not disappoint! Each year the communications industry including: advertising public relations media production and public…
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