Presented by Alberta Media Production Industries and Banff Centre for Arts and Creativity This third annual Story Summit focuses on story, technology, diversity and inclusion in the ever changing eco-system of content and media and entertainment. The Summit is the premier gathering for North American digital content creators, videographers, filmmakers, producers, and directors – and will include keynote speakers, panel …
Direct Marketing Seminar—Snacks & Facts
Join West Canadian, orange door and Canada Post on February 14th for snacks and facts about how direct marketing can expand your reach and help you connect with your target audience in 2018. If you’re looking for strategies on building successful marketing campaigns, growing and expanding your business by driving action through integrated efforts—don’t miss the session! Lunch will be …
Haskayne Hour | Are you on the right side of the cultural moment?
In an increasingly partisan and socially connected world, it is no longer enough to stay silently on the sidelines. People are expecting brands to take an active role in cultural, social and political moments. Yet, speaking up and speaking out can be fraught with risks and challenges. What can companies do to respond to these cultural moments as part of …
FREE Breakfast Seminar – Building an Effective Digital Strategy for Your Business
Web Marketing Wednesdays are monthly seminars for the small-medium enterprise in Calgary, Alberta Next Session: Build an Effective Digital Strategy for Your Business September 20, 2017 Instructed by Kevin Wilhelm and Wade Horb Learn various tactics available to your business and we’ll dive into how to build an encompassing strategy to grow both brand awareness and revenue. Your three main …
Return on Marketing Investment
How to Measure, Track & Calculate ROMI Marketing your business can be expensive! Would you like to know if your investment is working? Now you can. As business leaders, we want to know the ROI of our marketing and advertising efforts. But do we know what numbers to collect and how to calculate ROMI? Jeff Nelson will share with you …
Get your own house in order. A rant.
By Carol Shmygol Today is a fascinating time to be a marketer. It’s fascinating because we have so much. And yet we just don’t get it. We have consumers wary of BS and wanting the truth as they watch the daily battles play out between real news and fake news. You know this is a thing when the NYT runs …
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