The 2020 Rocky Mountain Summit will focus on conversion rate optimization (CRO). Don’t miss out on your opportunity to learn from world-leading conversion rate optimization and digital marketing experts. Leave with practical, actionable tips, tricks and best practices from Twitter Canada, Unbounce, Swoop Airlines, CIPR Communications, Carmella Consulting and many more so you can get started optimizing your conversion rates! …
Student Speed Mentoring
Meet industry professionals from local agencies and media in a structured format that allows you to learn more about individual roles and how they work together to make advertising happen. Gain valuable insight on your future career in advertising and have a great time while doing it! There will be a chance to mingle and network afterwards, and as we …
3 Things You Need to Know About Neuromarketing
Elissa Moses of Ipsos and Kristie Henderson from Canada Post shared their ground-breaking findings around Neuromarketing in our November Facebook LIVE series. We explored the new neuroscience that looks at how direct mail works with digital media in integrated campaigns to optimize consumer attention, emotional engagement and brand recall. Here are 3 key take-aways from CMA member, Emily Smith.



