Facebook Live is the New Lunch & Learn

Marketers are going through a digital revolution to the same extent that the internet changed the IT department. It’s important to keep on top of industry best practices to ensure that you are optimizing your marketing resources. Whether you are a one-person show or a team with more layers than a 7-layer dip, it’s not always feasible to attend conferences …

Neuromarketing Event

3 Things You Need to Know About Neuromarketing

Elissa Moses of Ipsos and Kristie Henderson from Canada Post shared their ground-breaking findings around Neuromarketing in our November Facebook LIVE series.  We explored the new neuroscience that looks at how direct mail works with digital media in integrated campaigns to optimize consumer attention, emotional engagement and brand recall. Here are 3 key take-aways from CMA member, Emily Smith.