Below you'll find a list of all posts that have been tagged as “Marketing Trends”
On Thursday, September 26, a full house gathered at the Hilton Garden Inn in Calgary to network with their peers over appies and a complimentary Toolshed Beer, and listen to a panel of experts discuss Data-Driven Marketing. In today’s world, data can be overwhelming and learning to use it effectively is on everyone’s mind. Our panel had so many nuggets of …
Not even the best of Marketers have a crystal ball to gaze into, and no amount of data can precisely predict our future; But… recently we gathered a few top marketing authorities that offered their predictions on marketing trends for 2019. Moderated by VP Client Strategy of DAC Group, Nasser Sahlool, the panel explored how the ever-changing local, national and …
Elissa Moses of Ipsos and Kristie Henderson from Canada Post shared their ground-breaking findings around Neuromarketing in our November Facebook LIVE series. We explored the new neuroscience that looks at how direct mail works with digital media in integrated campaigns to optimize consumer attention, emotional engagement and brand recall. Here are 3 key take-aways from CMA member, Emily Smith.
