The New Central Library is a Marketers Dream

The New Central Library, located just east of City Hall in East Village, is 240,000 square feet of functional, flexible and beautifully designed space. Although almost open for a month now, I finally got the chance to see it with my own eyes while attending the Social School Calgary conference on November 28th. And I must admit, I was blown …

The Best International Christmas Ads for 2018

It’s that wonderful time of year again when the sleigh bells are jingling, the mulled wine is bubbling, and the Christmas ads begin to play. The holiday season tends to bring out the best in all us, and it is an occasion to celebrate being human, sharing joy and eliciting kindness.

Heartwarming Canadian Ads this Holiday Season

A heat wave is coming this holiday season, it’s Canada’s most heartfelt holiday Ads for 2018! Christmas is almost here, and with it, it brings a bevy of marketing campaigns that warm even the snowiest of hearts. Here we take a look at two of the most heart-warming holiday ads for 2018, made by a few of Canada’s leading brands.

The New World of Active, Empowered Customers

In today’s world, the customer is more empowered than ever. Customers don’t want to be looked at as passive consumers of products and advertising.  Calgary based, Chaordix uses their customer experience solution to turn passive consumers into active brand collaborators. Speaking to David Gardner, VP Marketing for Chaordix, it’s easy to see how customer experience is two-fold in their world. 

Return on Marketing Investment

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How to Measure, Track & Calculate ROMI Marketing your business can be expensive! Would you like to know if your investment is working? Now you can. As business leaders, we want to know the ROI of our marketing and advertising efforts. But do we know what numbers to collect and how to calculate ROMI? Jeff Nelson will share with you …