February 2020
Why Brand and Performance Marketing Will Have to Come Closer Together in 2020
Why Brand and Performance Marketing Will Have to Come Closer Together in 2020 LIVE WEBINAR | FEBRUARY 12 @ 11AM EST Marketing organizations have historically split advertising budgets between two primary objectives: driving brand awareness and driving direct response. But 2020 will force marketers to re-evaluate this traditional approach. The walled gardens will increase in number and height, new channels and ad formats will emerge as big players, and the economy may face a downturn. Join DAC's VP of Client…
Find out more »March 2020
International MBA online event
Access MBA, the global leader in One-to-One Online MBA events is offering you the opportunity to meet the world’s top business schools personally on their virtual events platform on 30th March and 2nd April, 2020! To maximise the benefit you can derive from the face-to-face meetings, experienced MBA consultants evaluate your profile so that you can talk to the representatives of the programmes that correspond to your preferences and potential for growth. Event features of the Online AccessMBA events: •…
Find out more »April 2020
Unique and Purpose-Driven Ways to Connect with Your Customers – ONLINE EVENT
Register here It's said that necessity is the mother of all invention. And right now, invention and reinvention aren't just key to maintaining our customer relationships, they're mandatory. In this webinar Dan King, President of ZGM Modern Marketing Partners will share how both local and international companies are finding unique and purpose-driven ways to connect with their customers. Through the discussion, he'll offer strategies for your business to explore to help navigate through the uncharted waters towards long-term customers loyalty.…
Find out more »Steering An Alberta Brand Through COVID-19 and Beyond – ONLINE EVENT
Register here It’s time to bring the marketing conversation back home to Alberta. How might we, as Alberta brands and marketing professionals, effectively sustain our businesses, support our customers and build brand equity during the current environment? Join John Pieri, Vice President of Marketing, Brand for ATB as he shares his insights and the journey his team has been on in its drive to support customers and Albertans with meaningful ways to help during this COVID-19 environment. John will share…
Find out more »Meet International Universities Admission Directors with Access Online Master Event, April 25
If you are looking for the different international Masters experience, join us at the Free Access Online Masters event for the unique experience of having One-to-One meetings with leading business schools no matter where you are in the world! Date: Saturday, 25th of April, 2020 Time: 4pm-9pm CET What you can expect from the event: • To have all your questions answered by top business schools representatives from the comfort of your home, school or office using your laptop or…
Find out more »Post COVID-19: Marketing To A More Compassionate World – ONLINE EVENT
Register here Earlier this month, Anstice Communications surveyed Canadians to understand how our current crisis has affected them and how it will change them going forward. These findings suggest a need to change the way we communicate with our markets even after restrictions are lifted. Join Dr. Mark Szabo as he walks you through their findings, and learn how different demographics are responding differently to the crisis, and the need to shift our marketing to a more compassionate and “back…
Find out more »The Road Ahead: Marketing Amid the Pandemic and Beyond
A LIVE ROUND TABLE DAC is hosting a virtual round table with leading industry marketers from around the world. We appreciate you sharing this with your networks as we hope the conversation will reveal valuable insights for marketing professionals across industries as we all navigate the ever-changing impact of COVID-19. The panel will explore what they have done to react, what they anticipate happening next, and what they are doing to plan for the next phase of this unprecedented pandemic.…
Find out more »May 2020
Effective B2B Growth in a Challenging Economy – ONLINE EVENT
Register here Recover more quickly and grow faster over the next decade. Join Jeff Lancaster and Diana Luu of LinkedIn as they share empirical evidence that makes the case for more balanced marketing and why brand building matters even more in these current tough times. During this session, you will be walked through the "5 principles of growth in marketing" necessary to get your company back to growth: Invest in share of voice Balance brand and activation Expand your customer…
Find out more »Calgary Co-op: Transforming Through Crisis – ONLINE EVENT
Register here Transforming your business is a complex recipe at the best of times - add a pandemic and things change quickly. If you ever wondered how it feels to change a tire on a race car mid race… Join Penney McTaggart Cowan, VP Marketing & Member Experiences and Sage Pullen McIntosh, Communications Director, as they walk us through and provide insights and lessons learned (and are still being learned) on how Calgary Co-op is navigating change during this "new…
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