May 2020
Retail Transformation at Warp Speed
ONLINE EVENT One of the largest sectors affected by the shutdowns during COVID-19 has been retail. The closure of brick and mortar locations meant a rapid shift by many including changes to supply chain, contactless pickup, ecommerce and delivery. With shops soon now being allowed to re-open, the retail industry is facing a new normal. This brings a new set of challenges for marketers including defining new product mixes and changes to their omnichannel strategy. While marketers will start strategizing…
Find out more »June 2020
Virtual Marketing Mixer
Online Event For CMA MEMBERS ONLY CMA Members Register Here Kicking off on Thursday June 4th, we will be running our first FREE online mixer for CMA Members Only. Join us with your favourite beverage for an informal chat with your marketing peers. Each session we will try to pick a topic that's relevant. For this one we want to hear what you think have been "marketing wins" during the COVID crisis. CMA MEMBERS ONLY - REGISTER HERE
Find out more »Sponsorship & Events in a Hybrid World
Co-Hosted by With no large physical gatherings allowed in Alberta for the foreseeable future, the sponsorship and events world has been turned on its head from COVID19. Professional and amateur sport leagues are on hold indefinitely, concerts and festivals have either cancelled or are in the process of pivoting to deliver their event on a virtual platform and individual ambassadors are striking gold with home-based content. There are no shortage of questions emerging as brands and properties evaluate their sponsorship…
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