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SOLD OUT – Transforming ATB from a Bank to a Brand We Love
September 21, 2016 @ 11:30 am - 1:00 pm
|$30 – $79
*** SORRY THIS EVENT IS SOLD OUT ***
Image Courtesy Everbrave Branding Group
What happens when you passionately understand and believe in what you stand for, when everything you do is in harmony with your strategy and when you put the customer at the centre of all?
….and what happens when you don’t?
Join us as Carol Shmygol, VP of Marketing and Brand at ATB Financial shares ATB”s successful journey to becoming an Alberta brand success story.
About Carol Shmygol
After having spent 26 years working with Cossette Communications on iconic brands such as Saturn, Saab, “Never Stop. Milk.”, PEI Tourism, Bell Canada, Lotto 6/49 and Scotiabank, Carol Shmygol decided it was time to positively influence a great brand from the inside out. Seeing most banks perceived as greedy, risk averse and lacking customer centricity, Carol made the leap to join ATB in 2013 to help them see the power of their brand by putting the customer needs at the center of EVERYTHING.
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