Calgary Marketing News - Page 5 of 10 - Calgary Marketing Association

Are Your Marketing Metrics Measuring Up?

Marketers today are constantly being asked to do more with less, and are under more scrutiny than ever to show a tangible return on their marketing investment (ROMI). Marketing without measuring is a futile exercise and measuring can be made easy if you know what to look for and where to find it. Read More

Cultivating Creativity in Calgary – Advice from CBC’s Terry O’Reilly

Almost 10 years ago, I found and fell in love with Terry O’Reilly’s radio show, Under the Influence. I still look forward to the weekly episodes, often listening more than once. The topics and stories are incredibly well researched, fascinating, and so powerful, they never disappoint. So, when I read that the CBC radio and marketing guru, O’Reilly, was the keynote at SocialWest, a digital marketing conference in Calgary, I immediately purchased a ticket. Prior to the event, I found out one of my colleagues on the Calgary Marketing Association board, was a personal friend of Terry’s. On a whim, I asked if she could connect us. Without hesitation, Terry responded saying he’d be happy to sit with me for a chat.Read More

Why You Need a Complete Digital Publishing Toolkit

If you’re reading this post, there’s a good chance you produce content for the web. You might work for an agency or on the client side. You might be a writer, SEO or marketing manager. But no matter where you work or what you call yourself, if you work in digital media, you rely on a complex system with many interlocking parts. Read More

Marketing Lessons from the Bank: Dave Mowat Tells the Story behind the Listening

The lobby was standing room only outside the second-floor hall of the Hilton Garden Inn. Attendees made introductions and enjoyed a complementary Wild Rose Ponerosa Gose alongside a delicious spread of post-work appetizers. The hall was a buzz as guests wondered if the voice of ATB would match the brand persona when met face to face. What does the CEO of a Bank really know about Marketing? Read More

Facebook Live with Georgia Sapounas of the Canadian Olympic Committee

Check out our Facebook Live with Georgia Sapounas of the Canadian Olympic Committee. We have posted it here and you can of course also check it out on our Facebook page

Are you charging what you’re worth?

What do you do if you are sitting at your computer, working away, maybe filling in your company time sheet, maybe working on page 26 of a proposal… and an email appears from with the Subject Line: Blair Enns – Pricing Creativity – Profit Beyond the Billable Hour?

The subject is intriguing enough, but with a bit more digging, you will discover that Blair Enns is a man on a mission to change the way creative services are bought and sold the world over.Read More

Our First Facebook Live with Bing on Converting Customers Online

Check out our first Facebook Live with Sarah Drimmie of Bing. We have posted it here and you can of course also check it out on our Facebook page

Introducing Our Fall Line Up of Calgary Marketing Events

See you in September… And October and November… and then there’s the Christmas party in December…

Last time we saw many of you was in May when we partied with The Stampeders, and were enlightened and ignited by Christina Litz, SVP Marketing & Content, CFL. If you missed that party, we are truly sorry. It was an evening to remember. But there is always the autumn!

Now that we have taken a well deserved summer break – well not really, because we have spent a great deal of it listening to you our members, and compiling and decimating this valuable information, and working towards a new trajectory for the Calgary Marketing Association – but we’ll get to that later.

Now that summer is winding down, we are thrilled to tell you about our fall lineup.

The weird world of marketers

by Karen Nguyen

“Thanks to condoms!”

The 2017 Anvil Award show was hosted on May 5th, and that was just one of the many bizarre thank you speeches that night. “Thank you to food” “Thank you to celiacs for the inspiration” and one of my favourites – “no” – when asked to give a thank you speech.

MC Andrew Phung also continued to accept awards and give thank you speeches on behalf of the winners.