Light Snacks & A Complimentary Village Brewery Beer Included

With new marketing technologies and tactics developing overnight, B2B marketers are often left feeling overwhelmed. How can you navigate through the latest tools to build brand awareness and increase your bottom line without breaking the bank? The answer? Find some great new B2B marketing hacks!

Join our panel of Calgary based experts, who live and succeed in the world of Business to Business marketing, as they share some of the best techniques they use to grow their brand and their bottom line.  In the end, you’ll leave armed with some new ideas kick-start your next big marketing campaign.

You will learn:

• How to get your marketing unstuck with tips, tricks, and idea starters
• How to align your marketing strategies with measurable outcomes
• Powerful and creative ideas from outside of your industry that you can apply to your organization

Your Panel

Marci Andrews
Dir. Business Development North America – Zedi

“Top 40 Under 40” winner, Marci Andrews, has spent her career focused on B2B marketing and all aspects of delivering an exceptional customer experience.  For the past 12 years, Marci has made steady advancements at a leading technology and services firm and Calgary success story, Zedi Inc.  As a valued executive team member, she has placed laser focus on target markets and acquisition tactics while integrating new business into existing company brands that have attained solid brand engagement and alignment.  Marci is a born and raised Calgarian, University of Calgary B. Comm graduate in Marketing and the proud mother of a 3-year-old son, Macklin.

Matt Matheson
Marketing Director – Shaw Business

A marketing and communications strategist with 10+ years experience developing campaigns that pair creativity with brand building results. Matt is most happy when he can invest his passion in projects that match strategic insights with focused execution.

He is also a lover of huskies, classical music, X-Men and maple syrup on everything!

Quinn Merio
Experience Architect, ICONA Calgary

For over 20 years, Quinn has been on the front-line of Business to Business digital transformation and online marketing. As a technical lead on national campaigns and interactive experiences, he has found a niche infusing big data and stories to delight users online. Quinn’s client experience includes well-known brands like Kellogg’s, Coca-Cola, Accenture, Husky Energy, Calgary Economic Development, PCL, Brita and Big Rock Brewing.

Tyler Chisholm
CEO Managing Partner, Clearmotive

Recognized as one of Avenue Magazine’s 2012 Top 40 Under 40, Tyler’s business savvy, strategic expertise and ability to identify and draw out the unique talents of others has grown Clearmotive into a leading marketing agency in Canada.  Tyler’s formal education includes a degree in Pure & Applied Science, along with a Multi-Engine IFR Commercial Pilot’s License. Moving to Calgary in 2001, Tyler realized his true passions lied in strategic business leadership and marketing communications. He applied both his natural talent and developed skill sets to several of his own business ventures. Tyler also founded and leads the charity Red Express – A toys for kid’s project.

Adam Rozenhart – MODERATOR
Director of Story and Communications, ATB

Adam is a 10-year veteran in digital and social media marketing. He got his start in the industry as one of the founders of OilersNation.com and the rest of the Nation Network. While at the Nation Network, he had a crazy idea: that social media was going to be an insane marketing and communications force — and he’s managed to forge a career from that notion. He spent a decade working at advertising agencies, and is now all-in at ATB Financial, working with an incredible team of communications and public relations professionals, as Director of Social Media Strategy on the Media & Story team.

Sponsored by:

       EVENT SPONSOR                                                      BEER SPONSOR