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Recover more quickly and grow faster over the next decade. Join Jeff Lancaster and Diana Luu of LinkedIn as they share empirical evidence that makes the case for more balanced marketing and why brand building matters even more in these current tough times.

During this session, you will be walked through the “5 principles of growth in marketing” necessary to get your company back to growth:

• Invest in share of voice
• Balance brand and activation
• Expand your customer base
• Maximize mental availability
• Harness the power of creativity.

About Our Presenters

Jeff Lancaster
Agency Lead, North America at LinkedIn

Jeff Lancaster is the Head of Agency Partnerships for LinkedIn Canada, helping the world’s biggest agencies and their clients harness the power of LinkedIn’s platform. His breadth of experience spans a 20-year career where he has held key leadership and business development roles at companies such as GroupM, Catalyst, 24/7 Real Media and Rainforest Digital. Jeff is also the Secretary of the Board of Directors for the IAB Canada.

Diana Luu
Head of Marketing Solutions Canada & Business Services North America at LinkedIn

Diana Luu is the Head of LinkedIn’s Marketing Solutions Business for the Canadian Market and Business Services in the US. In her role, she oversees the teams’ responsible for building the strategic plan and partnerships to help raise awareness of and drive revenue for LinkedIn and its customers. Outside of LinkedIn, Diana is the Co-Founder of The M2T Collective where she along with her Co-Founders work to change the Media, Marketing and Technology industries for the better through their most powerful asset – talent.  Prior to joining LinkedIn, Diana held various Marketing, Finance and Sales roles at Bell Media and Verizon Media, formally AOL.

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