Includes Complimentary Appetizers and a Village Brewery Beer

In the Marketing world, we are all looking for that “secret sauce” that piece of creative that resonates with many and for years.  Millennials and Generation Z, agree that the ads they find and share on social media are more relevant to them than on any other channel*, while Boomers can still recall epic television commercials like “that Coca Cola song.”

Sanford Chung of Forrester stated that the successful brands and CMOs will be the ones that stitch together customer experience, company values, employee experience and marketing under the banner of customer obsession.**

But, how do we do this, how do we find our own secret sauce of winning creative?

Join a panel of Marketing experts and industry leaders as they share their perspective and expertise around gathering intelligence, gleaning insights and measuring results that really matter in Winning Creative and Connecting Emotionally with your Customer.

As we put into perspective  Forrester Predictions 2020, from this panel discussion you will learn:

• How to put your customer first
• How to get the best creative juices out of your agency
• How to get your creative to drive the results you need
• Real life examples of great creative success and why

This is an opportunity to not only learn from panel members but also engage in powerful discussions with your marketing peers on how you can put your customer first and deliver creative that drives results.

*https://cmo.adobe.com/articles/2018/3/state-of-digital-advertising-report-summit18.html#gs.r4d5zl

**https://calgarycma.com/news/forresters-2020-trends/

Meet the Panel:

Dan Evans – Managing Partner, Evans Hunt

Dan acted as the President for Critical Mass for a number of years, overseeing client services, strategy and creative for a wide range of client engagements. After leaving Critical Mass with a new vision for an agency, he co-founded Evans Hunt — and the rest is history.

With over 20 years’ experience and particular expertise in Traditional and Interactive Advertising, Dan is a natural leader, a brand evangelist, business strategist and creative thinker. He also has a Civil Engineering Degree from Queen’s University, an education that’s given him a competitive edge when playing Jenga. Dan’s best hairstyle was the mullet.

Heather Ilsley – Vice President, Client Services, Vovia

Heather is passionate about helping companies deliver marketing that is hyper-relevant to the customer and drives profit for the business. As an experienced strategist with 20 years developing integrated marketing strategies across a range of industries, she advocates a data-driven approach to marketing.

Heather regularly speaks on topics ranging from marketing trends, digital marketing, user experience, and leadership. Currently, she’s the VP of Client Service and a Partner at Vovia, a performance-based agency here in Calgary. She flexes her creative muscles predominantly in the kitchen where her bacon chocolate chip cookies have earned rave reviews from cookie enthusiasts worldwide.

Jennifer Meehan – Executive Vice President, Brand, Edelman Canada

Jennifer is a seasoned consumer marketing strategist with over 23 years of experience on both the client and agency side of consumer marketing across a variety of sectors. With a bona fide passion for consumer brand development, she is relentless in her pursuit of insight-driven strategies and is adept at translating them into highly effective communications. Clients value Jennifer’s strong grounding in the fundamentals of brand marketing and campaign development and appreciate her ability to truly understand the challenges of the client world.

A highly regarded communicator, Jennifer has led a number of award-winning teams and has been recognized by IABC, CPRS as well as Sabre for the delivery of successful consumer marketing strategies.

Mary Ventresca – VP Marketing & Business Development, PATTISON Outdoor

Advertising is more passion than a profession for Mary who has spent over two decades in the business.  A solid upbringing in the agency world engrained in Mary the value of an advertising eco-system where creative, media, strategy and account service worked in collaboration to make and deliver a great product.

The move to advertising sales with PATTISON Outdoor in 2002 gave Mary valuable experience on what customer service truly meant as laid out by founder Jimmy Pattison.  Mary’s career with PATTISON Outdoor has evolved from National Sales to Business Development to Vice-President Marketing & Business Development where today she oversees a diverse department of specialists in Data/Analytics, Marketing-Communications, Creative Design and Business Development.

Moderated by:

Gisele Danis – Owner/Partner, Honeycomb Solutions

Gisele is a marketing and brand strategy executive with 20 plus years dedicated to enhancing and growing business reputation and results.  Her experience is extensive, working with industries such as Tourism, Lifestyle, Home Development and brands like Brookfield, The Walt Disney Company, Destination Canada, Tourism Calgary and the Olympics.  Gisele began her career as a TV Broadcast Journalist working for CBC, CTV and CHUM TV.  Key accomplishments include; growing Canada’s Country Brand to #1 in the world, Forbes Magazine recognition of 10 Best Travel Marketing Campaigns in the World and she received Top Marketer Worldwide recognition by HSMAI.

Sponsored by our 2020 Corporate Partners:

PLATINUM PARTNER

GOLD PARTNERS

BEVERAGE PARTNER