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How to refine your media buy now that consumer habits have shifted

With consumer habits shifting, the media landscape is adapting. Join the Calgary Marketing Association as we welcome Vovia experts, Cassandra Beitel, Media Director & Stacey McIntyre, VP Media for a high-level overview on how COVID-19 is affecting consumer and audience behaviour across offline and online channels. Learn how to leverage your own data to make sure you’re reaching your audience on the right channels. Cassandra and Stacey will share trends in shifting media consumption, any restrictions on advertising that channels have put into place and how businesses can adapt and move forward.

About Our Presenters

Stacey McIntyre
VP Media, Vovia

Stacey has over 25 years of experience in strategic media planning, media negotiations and execution, media budget management, and media financials management. Originally from Toronto, Stacey has managed client media budgets of more than $45 million annually and has worked on some of the country’s largest brands including Coca-Cola, Scotiabank, VISA Canada, Chrysler Canada, and General Motors

Cassandra Beitel, Media Director, Vovia

Cassandra has 10 years in the media and research industries, spanning broadcast measurement, integrated media planning and negotiations, digital strategy, and executions and budget management. She has experience on nearly every side of the media world, from measurement to vendor, agency and client, bringing a unique perspective to media strategies.

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